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Scotch & Soda returning to New York Fashion Week

By Kristopher Fraser

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Retail

Scotch & Soda is officially part of the New York Fashion Week schedule for the second time. The brand will unveil it's spring/summer 2017 collection at presentations that will take place between four and six p.m. on Sunday, September 11, 2016. The presentations will be held at the Angel Orensanz Foundation Center for the Arts.

The spring collection is reportedly going to continue to play on the global theme the brand had going for their fall/winter 2016 show back in February.

Scotch & Soda to show spring/summer 2017 collection during New York Fashion Week

The brand has been working on growing their retail presence, especially here in New York City. In June, they signed a lease at 416 Columbus Avenue. Chief executive officer Dirk Jan Stoppelenberg has been spearheading the brand's international growth. In total, Scotch & Soda has 150 stores and is in 8000 doors worldwide.

Scotch & Soda also has plans to open a store in New York's Seaport District, which would bring the total count of their New York stores to five.

It was also reported earlier this week that Scotch & Soda will be expanding into India as well. Reliance Brands has entered a long-term agreement with the company to help them grow both their brick-and-mortar and e-commerce retail presence there.

photo via Scotch & Soda website

Scotch & Soda