Black Friday starts earlier this year at Walmart. The retail giant announced the first deals will be offered on its website three days ahead of Black Friday, on November 21, 10:00 PM Eastern time. The in-store event begins the next day, at 6:00 PM local time.

“There really is no bigger or better day of the year than Black Friday, that’s why we are pulling out all the stops to make it a great night for our customers”, said Steve Bratspies, Chief Merchandising Officer at Walmart US, in a statement.

Similarly to previous years, different areas in the stores will be color coded so that customers can easily find the items they are looking for. Color coded maps of the stores will also be available on Walmart’s app. Once shoppers are done, they don’t necessarily have to stand in line to pay for their purchase, as “Check Out With Me” associates will be placed at key areas, allowing them to check out on the spot.





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