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Video: Olivier Rousteing brings Balmain to the Instagram Generation

By FashionUnited

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Olivier Rousteing, the creative director of Balmain, wants to make the French fashion house relevant to a new generation — and his 4.6 million Instagram followers are paying attention. We take you inside his Paris studio.

Video: The New York Times, YouTube

Balmain
FASHIONTv
OLIVIER ROUSTEING