P448 news and archive

P448 announces JV with The Camp Brands to expand presence across Europe

P448 has announced a joint venture partnership with The Camp Brands to expand and grow P448's European wholesale distribution and open stores in Europe. In addition, The Camp Brands will also manufacture and market P448 branded apparel globally. P448 Europa The company said in a release that the new division will be called P448 Europa, and...

Business

StreetTrend LLC acquires European sneaker brand P448

Footwear brand portfolio holding company StreetTrend LLC has acquired European based sneaker brand P448. StreetTrend bought the company from Italy-headquartered NoThanks SpA, and will call the new consolidated entity P448 SpA. “Everyone is saying wholesale is dead - wholesale is not dead but it's evolving,” StreetTrend CEO Wayne Kulkin said in a...

Retail

Sneaker brand P448 to open flagship stores in Milan and New York

P448, the Italian sneaker brand recently acquired by StreetTrend LLC and Panda Srl, has announced plans to open flagship stores in 2020 in Milan and New York, following a series of pop-up stores in London, New York, Milan and Rome. The brand has also announced it will be expanding into new markets in 2019, namely Russia, Eastern Europe,...

Business

Italian sneaker brand P448 acquired by StreetTrend and investment firm Panda

American footwear manufacturer StreetTrend LLC has joined forces with the Italian investment firm Panda srl to acquire a majority stake in the Italian luxury sneaker brand P448. Panda and StreetTrend purchased all of P448’s creative design, manufacturing operations and brand assets. First launched in 2014, P448 is currently sold in Austria,...