Latest Articles in Fashion

Hackett London SS26 campaign: The Journey of a Man - Modern British menswear, shaped by experience

Hackett, one of the brands of global fashion group AWWG, presents David Gandy as the ambassador of its main brand campaign for Spring/Summer 2026. Titled “The Journey of a Man”, it explores the idea that a man is not defined by his destination, but by the journey he takes. Beyond an icon of British style, David Gandy represents a life shaped by...

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Arma presents its Autumn–Winter 2026 collection at the Arma apartment in Paris

On Saturday, March 7th, ARMA Creative Director Maral Aykaz hosted their presentation of the Autumn-Winter 2026 collection in the 6ème arrondissement in Paris, welcoming editors and friends of the brand to preview the new collection. Credits: ARMA The ARMA apartment was decorated with vintage furniture, wood and marble displays, alongside objects...

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Jil Sander and Oliver Peoples launch the first drop of the Jil Sander Oliver Peoples collection of sunglasses

The energy of contrasts imbues the JIL SANDER vision. In the JIL SANDER Oliver Peoples collection, this dualism becomes a balance of the angular and the organic, the industrial and the natural - expressed through a streamlined yet tactile use of titanium and acetate. The understated spirit translates into a discreet use of branding, which is...

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Prada eyewear SS26: summer precision between line and light

With the spring/summer 2026 collection, Prada once again explores the tension that has characterised the house for years: an apparent simplicity with just enough expression. This is also reflected in the sunglasses, featuring clean lines, precise volumes and a design language that is both discreet and distinct. The result is frames that do more...

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Laformela: Autumn/Winter 2026-2027

LAFORMELA continues a rigorous approach to design, centered on structure, tailoring, and material research. Garments are not conceived as spectacle, but as an exercise in construction. For Autumn/Winter 2026, the silhouettes become sharper, with more precise and assertive lines. Comfort remains the foundation of the design. Exaggerated...

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'Why couldn’t you get a proper job?': Hugo launches Red Means Go – a new platform for fearless ambition

Many young people grow up navigating the gap between what's expected of them and what they truly want to pursue. Yet a new generation is emerging—one that's quietly rejecting the corporate grind to redefine success on their own terms. In a world that keeps telling them to stay put, they're choosing to GO. HUGO is responding to this cultural...

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Bershka Active: Bershka's athleisure collection

The new Bershka Active collection reinterprets athleisure from an urban perspective. This offering combines comfort and style in pieces designed for everyday wear. Colour sets the tone for the season. All-white emerges as a key look for the year, while pastel yellow adds a trend-led accent. The palette is rounded out with fleece greys, khakis...

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Zimmermann Fall Ready-to-Wear 2026: Trailblazer

For Fall 2026, ZIMMERMANN channels a spirit of confidence, independence, joy, and grit, as embodied by trailblazing Australian women who redefined what was possible for future generations. “Fall 2026 is inspired by Australian women during the 1920s, who rewrote the rules at a time of great social change. My grandmother was a lifesaver at Coogee...

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Sportmax: spring/summer 2026 campaign

For spring/summer 2026, Sportmax continues its exploration of movement, grounding the female form firmly in the real world. Evolving from the previous season, the campaign places the Sportmax woman in an urban context, shifting her presence from abstraction to lived experience. Shot inside a one-of-a-kind brutalist villa on the outskirts of...

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Weekend Max Mara SS26 ad campaign: destination Mallorca

Destination Mallorca! Get ready for an adventure with the new spring/summer 2026 advertising campaign by Weekend Max Mara. It is a journey of freedom and exploration on the island of Majorca, Spain, amidst the sun's glow and the warm light of sunsets. The protagonist unleashes her adventurous spirit on an unforgettable road trip, balancing the...

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Desigual takes 'dopamine dressing' to its highest expression with JOYWEAR, the new SS26 collection

Desigual presents JOYWEAR , its new Spring/Summer 2026 collection, conceived as a vibrant celebration of joy and self-expression. This collection captures the spirit of summer through color, energy, and naturalness, reaffirming the brand's DNA: optimism, creative freedom, and a deeply emotional vision of fashion. The JOYWEAR campaign stars model...

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Max Mara: Spring-Summer 2026 Campaign

The Spring Summer 2026 Max Mara campaign explores the intentional and dynamic contrast between reality and imagination. This scenic tension forms the heart of the campaign, where the Max Mara woman – a symbol of concrete modernity – is set against an ethereal, dreamlike backdrop inspired by Rococo opulence. Max Mara delivers a world defined by...