SNIPES and MCM present an unexpected collaboration in an exclusive capsule collection. Bringing together one of the world’s leading streetwear retailers and the iconic German luxury brand, this partnership is a bold celebration of creativity, streetwear, and community. To bring the campaign to life, global music mogul and longtime SNIPES Chief...
May 12, 2025
adidas Originals and Willy Chavarria release the first product drop of the Spring/Summer 2025 collection. The release brings elevated streetwear essentials with a distinct sports influence. Designed for both style and function with a range of items that combine streetwear aesthetics and high-performance athletic wear, each piece brings forward...
LOEWE and Swiss sportswear brand On collaborate for SS25 with an expanded ready-to-wear offering and the launch of the Cloudventure LOEWE 2: a remake of the original LOEWE × On design, featuring new materials and fluid lines. Originally created to take on the great outdoors, the Cloudventure LOEWE 2 finds its footing in more urban terrain. The...
After showcasing its Crocodile emblem and ambassadors in grand style with last year’s PLAY BIG campaign, Lacoste unveils its new global brand campaign for 2025, celebrating the icons that define the Maison — and the iconic personalities who embody it. “PLAY WITH ICONS” celebrates the icons that lie at the heart of the Lacoste brand today: its...
May 9, 2025
Studio Feixen, based in Lucerne (Switzerland), is a creative design company led by Felix Pfäffli, renowned for its inno- vative and experimental approach to design. Specializing in experimental typography, the studio infuses its projects with dynamic and playful energy, challenging traditional Swiss design norms of precision and order. With a...
Samsøe Samsøe presents Madeline Argy as the face of its Pre-Autumn 2025 campaign. The British talent attends the Danish brand’s surreal ‘SUMMER CAMP’, exploring the styles of the collection alongside notable summer camp activities. As a consequence, the campaign seeks to both encapsulate and re-evaluate the spirit of high summer by breaking it...
May 8, 2025
Introducing Chloé à la Plage, the first high summer collection by Chemena Kamali, featuring icon and friend of the house, Claudia Schiffer, photographed by David Sims. Chloé à la Plage takes its name from the lyrical films of French New Wave director Eric Rohmer and their idyllic sun-drenched locations in the South of France. It’s an homage to...
May 7, 2025
Versace introduces its new campaign starring two-time GRAMMY® Award winning global superstar Sabrina Carpenter. Embodying the authentic spirit of the House through a contemporary lens, the artist appears in a series of images photographed by Carlijn Jacobs. Centred around La Vacanza 2025, the campaign captures the collection’s transformative...
May 1, 2025
Over two decades ago, the Straight Jacket defined an era of Oakley: bold, defiant, and made for those who refused to follow. It shattered the boundaries of sport, infiltrating culture through film, TV, and the streets, while being worn by the legends who set the blueprint. Now, as Oakley celebrates 50 years of defying convention, the...
Apr 30, 2025
Today, global retailer END. kicks off the next chapter of its 20th anniversary with a debut collaboration with iconic French Fashion-Sport House Lacoste, unveiling an 8-piece capsule collection inspired by the golden era of 90’s arcade racing, the nostalgic charm of seaside amusements and the timeless style of the British seaside. The unique...
Apr 29, 2025
For this Baby Dior Fall 2025 collection, Cordelia de Castellane once again highlights the prolific heritage of the House. Immersing herself in *Marie-France Pochna’s book Christian Dior, un destin – a unique work punctuated with captivating anecdotes about the life of the founding-couturier – has drawn inspiration from the pages dedicated to the...
Apr 28, 2025
With the Dior Icons capsule, the House continues to reinvent Dior's masculine identity and conceives an ultra-desirable neo-wardrobe. A fusion of excellence, each silhouette reveals subtle finishes. Wide-leg pants, slip-on shirts and refined T-shirts in cotton and silk are all fluid, lightweight pieces, expressions of discreet luxury. Balancing...