Latest Articles in Fashion

Benyamin Apoo previews bridal footwear collection ahead of Paris Fashion Week debut

Dutch luxury footwear brand Benyamin Apoo has shared a first look at the development of its new bridal and evening footwear collection, 'The First Step', which it will present at Paris Fashion Week in March 2027. The Hague-based brand will unveil the collection on March 5, 2027 at Hôtel Le Marois as part of a showcase organised by Flying Solo,...

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Olymp introduces opaque Cover Shirt for modern business wear

German shirt and menswear brand Olymp has introduced the Olymp Cover Shirt, a new take on the classic business shirt. The shirt is made from a specially developed opaque fabric that reduces the visibility of skin, underwear and tattoos, giving the wearer a smart and confident appearance throughout the working day. Olymp Bezner KG, based in...

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Bogner names alpine skier Emma Aicher brand ambassador

German sportswear brand Bogner is expanding its partnership with alpine ski racer Emma Aicher. The Olympic silver medallist, who has been outfitted by Bogner for the past six years through its partnership with the German Ski Association (DSV), is taking on the role of brand ambassador, the company announced on November 9. With the new role, the...

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Hoka and Marni continue collaboration with 'Clifton Marni'

Running shoe brand Hoka, part of US company Deckers Brands, and Italian fashion house Marni are releasing their second joint shoe, the 'Clifton Marni'. The model is a new interpretation of Hoka's 'Clifton 11' running shoe and will launch on November 12 via Marni's e-commerce platform and brick and mortar stores worldwide. This will be followed...

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YKK's 3D-printed snap cap named Best Product at ISPO Textrends

Japanese fastener manufacturer YKK has received two recognitions in the accessories category of ISPO Textrends, which selects performance textiles, components and apparel twice a year in connection with the ISPO trade fair in Amsterdam. YKK's 3D Printed Snap Cap was named Best Product, while its Revived Replacement Elements for Vislon AquaGuard...

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Tommy Hilfiger puts its ambassadors' holiday rituals at the centre of winter 2026 campaign

American fashion brand Tommy Hilfiger, part of PVH Corp., has unveiled its winter 2026 holiday campaign, 'The Perfect Holiday'. The campaign brings together a cast of brand ambassadors and cultural figures, each sharing the personal traditions that shape their festive season. Rather than a single campaign film, the brand is releasing weekly...

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From Switzerland to Japan: Strellson takes its pre-fall 2027 collection to Tokyo

Swiss menswear brand Strellson has unveiled its pre-fall 2027 collection, titled 'From Switzerland to Japan'. The line takes its cue from Tokyo and combines the brand's Swiss roots with influences from the Japanese capital. For the collection, Strellson draws on the atmosphere of different parts of the city, from the quiet streets of Shibuya and...

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Reserved launches limited capsule collection with Polish designer Dawid Woliński

Polish fashion brand Reserved, part of LPP Group, is launching a limited-edition capsule collection with designer Dawid Woliński. 'The Icon by Dawid Woliński x Reserved' will be available from November 5, 2026, in a selection of Reserved stores, including the store on Corso Vittorio Emanuele II in Milan, and online. Woliński is one of the most...

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Primark launches 'Style Your Season' Christmas campaign

Primark has launched 'Style Your Season', its Christmas campaign for 2026. The campaign brings together partywear, winter knitwear, gifting and homeware, alongside what the retailer describes as its largest festive pyjama collection to date. The campaign went live on November 3 in the windows of more than 500 Primark stores worldwide, as well as...

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Stone Island takes 'Navigation Series' campaign to the racetrack

Italian brand Stone Island, part of the Moncler Group, has released 'Traction Control', the fifth chapter of its 'Navigation Series' campaign by photographer and filmmaker Liam MacRae. The new instalment is set in the world of motorsport. Launched in April 2023, the series takes its cue from the compass rose on the Stone Island badge, which has...

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Diemme and Clarks Originals unite to reimagine three classic silhouettes

Italian footwear brand Diemme has partnered with British label Clarks Originals on a collection that reinterprets three of Clarks Originals' best known styles, the Wallabee, the Desert Boot and the Desert Trek, with Diemme's mountain boot construction. The collection goes on sale on November 5. Credits: Diemme x Clarks Originals Mountain boot...

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Vero Moda focuses on festive knitwear with ‘Christmas Edit’

Danish fashion brand Vero Moda, part of Bestseller, has launched a festive collection titled “The Christmas Edit”. The looks are designed for various holiday occasions, ranging from relaxed hours at home and dinners with friends to festive celebrations. The core of the collection consists of versatile knitwear pieces, which the brand...