Latest Articles in Fashion

Pepe Jeans London and Oracle Red Bull Racing launch Madrid capsule collection with citywide takeover

London-founded denim brand Pepe Jeans London and Formula 1 team Oracle Red Bull Racing, based in Milton Keynes, England, are staging a four-day takeover of Madrid from Thursday, September 10, to Sunday, September 13. The activations build around their Oracle Red Bull Racing x Pepe Jeans fall/winter 2026 collaborative collection and coincide with...

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Onitsuka Tiger Introduces DENIVITA, a Japanese Denim Capsule for Autumn/Winter 2026

Onitsuka Tiger unveils DENIVITA as part of its Autumn/Winter 2026 Yellow Collection, a capsule built entirely around Japanese-made denim. Rooted in the idea of brightening everyday life - "vita" - through colour and craftsmanship, the collection turns denim, a wardrobe staple, into something considerably more expressive. The range leans on...

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Pepe Jeans returns to its London roots for second fall/winter 2026 drop

British denim brand Pepe Jeans, part of Madrid-based AWWG Group, has released the second drop of its fall/winter 2026 collection. Founded in London in 1973, the brand frames the drop as a return to that origin, taking the city's music scene as its starting point and pointing to a generation that values freedom of expression. The release follows...

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HOKA launches the Clifton UTL with vintage curator Emma Rogue

HOKA, a division of Deckers Brands, has unveiled the Clifton UTL, a street-ready reinterpretation of one of its most iconic running silhouettes, in collaboration with New York-based entrepreneur and vintage curator Emma Rogue. The shoe is available from today on HOKA.com, in HOKA stores and at selected retail partners worldwide. A collaboration...

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Arket launches autumn/winter 2026 campaign featuring Iselin Steiro and Badhiel Lony Nyang

Arket presents its autumn/winter 2026 campaign, “Noticing Everyday Beauty”, starring models Iselin Steiro and Badhiel Lony Nyang. The campaign revolves around the textures, colours and rhythms of the season, exploring a quieter way of observing details and everyday moments. Balance between energy and ease Captured by Dudi Hasson, Adrian Levander...

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BOGNER previews Fall/Winter 2026 collection "Into the White"

BOGNER has unveiled the theme for its Fall/Winter 2026 collection, "An Alpine Adventure – Into the White," setting the tone for a season built around freedom, movement and the energy of exploration. From untouched snow to the city The campaign draws on the contrast between fresh tracks through untouched snow and the dynamic pulse of the city,...

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Calvin Klein launches "Feel the Fit" denim campaign for autumn 2026, starring Sadie Sink

Calvin Klein unveils the second chapter of its "Feel the Fit" denim campaign for autumn 2026 today, starring the acclaimed, Tony Award-nominated actress Sadie Sink. The campaign revolves around the confidence that comes from a pair of jeans that just fits right. Sadie brings her own style and fresh attitude to the iconic Calvin Klein jeans....

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Lacoste returns to the tennis court with new Slam Break sneaker

Lacoste is releasing the Slam Break, the new standout model in its tennis-inspired sneaker line. Following the earlier launch of the Slam Break Premium, worn by tennis player Arthur Fils, the brand is building on its tennis court heritage and some sixty years of experience in footwear. From tennis court to atelier The accompanying campaign is...

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Teva launches Trailpeak, its first shoe co-created with Bureau of Adventure athletes

Teva, a division of Deckers Brands, has launched Trailpeak, a high performance daily trail running shoe and the brand's first footwear developed in full collaboration with athletes from its Teva Bureau of Adventure (TBA). The shoe is now available at Teva.com, with a limited release at select US retailers. Built with input from ultrarunners TBA...

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Lyle & Scott expands Reactive Series with new AW26 styles

Lyle & Scott is expanding its Reactive product range for AW26, adding new knitwear and outerwear styles that respond to heat, UV light, water and low-light conditions. The Reactive Series draws on the brand's 152-year heritage as a springboard for design experimentation. Heat Reactive moves into knitwear Heat Reactive technology continues across...

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Gant introduces Theo James as global brand ambassador

US heritage brand Gant has appointed British actor Theo James as its new global brand ambassador. The partnership launches with the brand's fall/winter 2026 campaign, photographed in Tribeca, New York City, and reflects what Gant describes as a shared appreciation for timeless style and its vision of American sportswear. James is known for roles...

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Teva FW26: functional footwear for every journey

With its autumn/winter 2026 collection, Teva is expanding its range with functional footwear designed for diverse weather conditions and outdoor activities. The ReEmber, Grandview and Hurricane Trailsetter models are each distinguished by a combination of comfort, protection and grip. The growing interest in walking, hiking and other outdoor...