The FW23 OUTERRPOOFs™ collection by GOFRANCK

OUR PHILOSOPHY

It’s the moments outside where life takes form and plans are achieved. Whilst cycling at top speed through the city on hasty commutes to work, meeting up with friends or simply getting some groceries. In these fleeting moments from A to B you suddenly find yourself exposed to the weather, may it be windy, wet and hailing or a soft breeze with a sudden burst of sun. Whatever crosses that path, you keep going. You won’t change the weather, but you can adapt and even play with it, you just need the right gear. We like to call them OUTERPROOFS™ .

Each GOFRANCK is meticulously designed with purpose in mind. People ON THE GO have more exciting things to do than check the forecast. Why choose between an item you love, that might not suit the weather, or a more practical option which portrays just that: practicality. And where does your personal style come to play? We believe that with smart design and high-quality technical materials you can have the best of both worlds. Hello OUTERRPOOFS™ ;-)

OUR TRENDS

While keeping up with current trends is important, our collection is designed to be timeless and long- lasting, providing more than a passing fashion statement. Our outerproofs™ are made with technical materials, ensuring they are waterproof and functional in all weather conditions. We believe that style should not come at the expense of practicality, and our items are designed with the modern wearer in mind, providing both form and function in equal measure. With a focus on quality and durability, our outerproofs™ are made to last, providing a reliable and stylish outer layer season after season. By combining the latest fashion trends with technical features, we offer a timeless and practical solution for those looking for a high-performance, long-lasting and stylish piece of outerwear. Think of puffer jackets, parka’s and trench-coats.

INSIPIRATION BEHIND THIS SEASON

We always get inspired by people on the move, so we not only consider the current fashion trends but also the practical needs of individuals who are constantly on the go. We keep sports, street style, and fashion in mind to make sure we create pieces that are both stylish and functional for people who lead active urban lifestyles. We understand that those people need comfortable, versatile jackets that can take them from the gym to the office, to the café, to the cinema and everywhere in between. With a keen eye for detail and a deep understanding of the needs of people on the move, we create an outerwear-line that meets the needs of those who live life on the go.

OUR COLORS

Our colour card includes both calm and bright tones which gives our collection an optimistic and well- balanced feel. The calm tones (dark green, beige, black and dark blue) provide a grounding and soothing effect, while the bright tones (bright red, yellow and baby blue) add energy and liveliness to the designs. This contrast makes it a dynamic, and visual interesting collection. The use of different tones also makes the collection versatile and appealing to a wide range of audiences.

OUR NEW PRODUCTS

Our focus is ‘outerproofs™’, but we have expanded our collection with some knitted accessories. Our dedication to create functional and stylish pieces has been a driving force behind our brand, and this focus extends to our new range of accessories. Hats and scarves to complement our outerproofs™ and provide a complete look for our customers. Whether it’s adding a pop of color to a neutral jacket or completing a bold and bright outfit, our accessories are the perfect finishing touch to any look. By adding accessories to our collection, we are now able to offer our customers a full range of functional and stylish pieces to keep them warm and looking great in any weather.