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RetailPress Release

Retail media taps U.S. ‘impulse spend’ economy: 67% of shoppers make unplanned purchases after seeing product ads in-store, ADvendio’s research shows

Growing Retail Media Network (RMN) capabilities are helping U.S. retailers tap into the impulse spend economy, encouraging shoppers to make unplanned, spontaneous purchases of products advertised in-store, according to the latest research from ADvendio, the leading omnichannel advertising solution provider. Original research of over 1,000 U.S....