Recap 2018 news and archive

What twenty-something shoppers bought in 2018, according to Asos

Small sunglasses, animal print, floral shorts and dad shoes. These are some of items twenty-something consumers were most interested in last year, according to a report by fashion e-tailer Asos, unveiling the best selling items of 2018 among customers aged 20-29. In 2018, Asos sold over 16,000 sunglasses around the world, 10,000 of which...

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2018 in pictures: the fashion images of the year

January: fashion as protest Photo credit: Dakota Johnson - courtesy of Gucci/Getty Images In January, Hollywood actresses turned up to the 2018 Golden Globes’ red carpet in black to show solidarity with the Time’s Up initiative to combat systemic sexual harassment, abuse and discrimination in the movie industry. February: Carolina Herrera...

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Trends recap: this is what fashion stores sold in 2018

As 2018 draws to a close, retail technology firm Edited has taken a look back at the year’s biggest trends by assessing the items which have seen an increase in offering by fashion retailers around the world. FashionUnited guides you through their main findings. 1990s nostalgia Confirming Google’s list of most-searched fashion terms of 2018,...

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Recap 2018: FashionUnited's most interesting interviews

In 2018 FashionUnited has had the pleasure to interview several interesting figures in the fashion industry. Inspiring entrepreneurs, insightful experts and disruptive starters have shared their views with FashionUnited throughout the year and, as the year draws to an end, we’ve gathered some of our favorites. Why Denim Expert Ltd is one of the...

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People who stood out in fashion in 2018

Moving on with our series of recaps, it’s time to remember the people in fashion for whom 2018 will forever be marked as a special year in their careers. Virgil Abloh Could 2018 have been any better for Virgil Abloh? His label, Off-White, was one of the most sought-after brands in 2018, which led him to collaborate with a number of high-profile...

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Recap: prominent fashion figures who passed away in 2018

Unfortunately, several prominent names within the fashion industry passed away in 2018. FashionUnited pays homage to them as we look back at the most important events of the year. Hubert de Givenchy Hubert de Givenchy, the French fashion designer famous for designing much of the personal and professional wardrobe of Audrey Hepburn and Jackie...

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Recap 2018: our best career, branding and sales tips for fashion professionals

What are your career goals for 2019? Regardless of where you are in your career, FashionUnited has published lots of valuable advice throughout 2018. Let’s look back at some of the best tips and insights we’ve given to fashion professionals this year. War for talent: fashion professionals lack skills, reveals worldwide study The fashion industry...

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Recap: the biggest fashion controversies of 2018

Some people say any publicity is good publicity. These fashion companies probably hope that is true, considering they made headlines in 2018 for what many would deem the wrong reasons. Without further ado, here are the biggest controversies to have shaken the fashion world this year. Size matters In January, Victoria Beckham’s namesake label was...

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2018 fashion recap: most important news of the year

2018 was certainly an eventful year for the fashion industry: high-profile mergers and acquisitions, big retail players struggling to keep afloat, fashion designers buying back their brands... It’s time to look back at the most important developments of the year. January Hollywood actresses protested against sexual harassment and gender-based...

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Recap: what fashion brands did for the environment & animal rights in 2018

Several fashion brands have taken steps to make their production more sustainable and animal friendly in 2018. Whether they’re motivated by a genuine concern about these issues or just reacting to consumer trends, it’s not always easy to tell. Regardless, 2018 has been marked by apparel companies banning plastics, releasing plant-based products,...

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Fashion Nova most googled fashion brand in 2018

Google has finally unveiled its annual report on trending search queries in the United States, which includes the list of 10 most-searched fashion brands throughout the year. Fashion Nova, founded in 2013 and made famous for being worn by the likes of Kim Kardashian and Cardi B, topped the list this year, beating much older and bigger brands...

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The year of ‘meme fashion’: the most-searched brands and trends of 2018

More than 80 million shoppers from 120 countries used fashion search engine Lyst in 2018. But what were they looking for? One no longer has to wonder, for the company has published its annual report of the year's most-searched brands, products and trends. Turns out 2018 was “the year of meme fashion”, with unusual items such as Balenciaga’s...