ShoeDazzle appoints Rachel Zoe

ShoeDazzle, the monthly personalised shoe, handbag and jewellery styling service, has

named celebrity stylist Rachel Zoe as its new chief stylist.

Zoe follows in the footsteps of reality star Kim Kardashian, who helped launch ShoeDazzle with CEO and co-founder Brian Lee in 2009, after the service survey around 50,000 of its customers and found that Zoe was the stylists they would most like to take advice from.

“It is really taking things to the next level in terms of elevating the brand of ShoeDazzle and some of the other offerings we are going to be having soon,” said Lee. “I don’t think there is anybody else in the world who understands trend as well as Rachel. I think we are bringing in the very best, and I think that elevates the style aspect of ShoeDazzle.”

As part of her new role, Zoe will star in a TV advert for the brand, which airs this month, as well as select products and offer style guidance to ShoeDazzle’s members.