• Home
  • News
  • Fashion
  • Altuzarra and matchesfashion.com launch capsule collection

Altuzarra and matchesfashion.com launch capsule collection

By Kristopher Fraser

loading...

Scroll down to read more

Fashion

New York - Joseph Altuzarra's popular shirt dresses will be coming to matchesfashion.com courtesy of a capsule collection that Altuzarra and the e-commerce retailer did together.

In spring 2015, Altuzarra's shirt dress, which was reworked in gingham, sold out quickly much to frustration of numerous customers. The solution to this was launching a capsule collection of the shirts for a second season for those customers who missed out on the must-have item last time.

The five silhouettes which have been rendered in five different fabrics will be available beginning April 27. If history repeats itself, they will probably sell out again, so those seeking to purchase the shirtdresses should mark their calendars for midnight if they want to stand a chance at finally adding the piece to their closets.

Altuzarra and matchesfashion.com launch capsule

“Last summer we had these beautiful [pieces] from Altuzarra that customers were fighting over. I had people crying over the phone because they couldn’t get their hands on them — and we had a few of them,” Ruth Chapman, who founded the British retailer with her husband Tom said to WWD. She added: “We just needed more.”

The price points for the shirtdresses will be between 1136 dollars and 1562 dollars.

London-based matchefashion.com, which counts over 400 brands as partners, delivers to over 140 countries across the globe. Sixty-five percent of their business is generated internationally, with the U.S. seen as their fastest growing market.

Altuzarra, who launched his women's wear brand in 2008, quickly rose to fashion stardom. In 2014, he was awarded the CFDA award for women's wear designer of the year. His most recent collection at New York Fashion Week received rave reviews from critics like Suzy Menkes at Vogue.

His ability to have his items sell out at retail speaks to his abilities as a designer. That's a feat only few gifted designers can manage to accomplish.

photo:corporate.target.com

Joseph Altuzarra
MATCHESFASHION.COM