MCM collaborates with Tobias Rehberger

New York - MCM, the company most popular for their all over logo handbags, has collaborated with German artist Tobias Rehberger for a capsule collection that will be released later this month.

The artist, who is a 2009 laureate of the Venice Biennale's Golden Lion Prize, has applied his signature graphic handwriting into a collection of leather goods including backpacks, shoppers, transformative clutches, and crossbodies.

Rehberger has referred to the camouflage print on the pieces as "Dazzle camouflage." It is meant to be a fresh take on the logo inspired by its aesthetic during the 70s and 80s.

“This collection is about the history of MCM , how MCM has created a strong brand ID by making patterns that only consisted of logo repetitions all over a bag. I played around with that idea and reinterpreted it with a redesigned logo rendered in stripes,” he said to WWD.

Rather than doing the usual all over logo, Rehberger blew up one logo, and printed all over the bag resulting in a pop-art, retro style aesthetic. Each style will be available in a limited number of 250 pieces. Price points for the bags have not been revealed.

photo:toutiao.com