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Gwyneth Paltrow says Goop apparel coming in September

By Kristopher Fraser

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Retail

Gwyneth Paltrow, the Academy Award winning actress and the force behind Goop, has announced that apparel will be coming to her e-commerce channel Goop in September. During a discussion at Hudson Union Society in New York, the designer was quoted saying "I've been working on apparel— apparel is next. In September, we're going to launch apparel, and it's very exciting."

Goop has had plans to sell its own fashion line since last year. The company's chief executive officer Lisa Gersh reportedly said that the company would eventually sell its own fashion line, in addition to home goods and kitchenware. In January, the company launched beauty much to customer fanfare.

Aside from Paltrow's major announcement, little else has been announced about the upcoming fashion line. There is currently no information on price points or even what kind of items will be offered. Perhaps we can expect something original from the brand like organic cotton and alpaca wool blend blazers with really high price points?

Goop
Gwyneth Paltrow