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Revolve starts marketing strategy in China

By Sara Ehlers

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Los Angeles - E-tailer Revolve is showing large success in the country it first launched in. The Los Angeles-based company first launched in China, which now currently serves as the company’s largest market aside from the U.S.

The company posted sales last year of over 400 million dollars. The country’s first-quarter growth grew by 70 percent, as reported by WWD. There has been a lot of success in China lately, although Revolve hasn’t put a lot of marketing efforts towards their brand. “What we’ve seen is the consumer coming to us without really courting them,” Michael Mente, co-founder of the e-tailer told WWD. The company started customers organically since 2008 and shipping internationally there due to interest from China. Mente, who also serves as co-chief executive officer, told the publication that he sees a future for the business in China.

Although popular overseas, Revolve still wants to match its U.S. market. In order to do that, Revolve confirmed that it will be implementing a strategy to build its Chinese market by focusing more on marketing for consumers. Some of these tactics include pop-ups, social gathering, and recruiting digital influencers that have a following in China. The brand also made shipping free for China customers and expanded its paying process on its website. Overall, the brand has made significant changes to help build its market overseas and continue that growth.

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