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Revolve launches new brand Majorelle

By Sara Ehlers

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Los Angeles - After acquiring Alliance Apparel, Revolve has been making some major moves. The e-tailer has moved into manufacturing and even developed a new in-house denim brand. Without slowing down anytime soon, Revolve recently just launched its ninth brand: Majorelle.

The new addition to the company’s portfolio just launched as Majorelle. The line, inspired by travel and fashion, was named after an area in Marrakech known for its botanical gardens. The new apparel line was mostly inspired by wanderlust and the designer’s personal experiences. “The whole line is very inspired by travel and, really, the trips that I take with my friends who are my muses,” Rachel Zeilic, designer of the line, told WWD. The new collection includes a range of apparel from crop tops, denim, one-pieces, dresses, cropped tops, and more. Available at Revolve.com, the collection retails from approximately 110 to 350 dollars, varying by piece.

After acquiring Alliance Apparel, Revolve has grown by expanding its brands. Revolve currently offers Lovers + Friends, NBD, and Tularosa. Continuing forward, Majorelle is the company’s third brand that has launched this year. Earlier, Revolve evolved by expanding its in-house denim brand Grlfrnd denim. The company has also released a collaboration earlier this year with designer Nicole Richie entitled House of Harlow 1960 x Revolve. In the future, we can only expect more collaborations and partnerships with emerging fashion brands.

Alliance Apparel
majorelle
Revolve
revolve.com