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Adidas unveils James Harden sneakers

By Kristopher Fraser

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Adidas has unveiled their collection of shoes dedicated to their Adidas Nations basketball tournament in Norwalk, California. With their championship game taking place last night, the sportswear company revealed the shoe the same day that was dedicated to the game.

The black and gold James Harden Crazylight 2016 will arrive online on Friday, and will retail for 130 dollars. The shoe will be available via adidas.com.

The color way was designed for Harden who is the star guard of the Houston rockets. The shoe features a black jacquard upper with gold woven throughout, and a gold three-striped branding on the heel. The midsole is white and the shoe is completed with a black-tinted icy translucent outsole with gold accents. Harden's "JH13" branding is also featured on the tongue in gold.

Golden touch. #adidasUprising

A photo posted by adidas Basketball (@adidashoops) on

The shoes were worn by the world's top basketball players under age 18 who competed in the tournament yesterday.

The first collection of shoes Adidas dedicated to the tournament arrived in stores last Saturday. The shoes were inspired by the California coast and featured four of the brand's court ready styles: the Crazy Explosive, D Rose 7, Crazylight 2016, and D Lillard 2.

In addition to their new James Harden shoes, Adidas is also busy growing its international retail presence. The company recently received an approval in India to bring in FDI in retail through its existing wholesale entity to open company owned stores, and now plans to open 30 - 50 outlets by 2020.

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