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Zalando expands with U.S. and international brands

By Sara Ehlers

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European e-commerce company Zalando just added a plethora of new U.S. brands to its portfolio. This selection includes quite a few various high-profile brands that add to the Berlin-based clothing company from the U.S., spanning its range in apparel categories.

The collection of U.S. brands spans from various categories including activewear, lingerie, and classic womenswear and menswear designers. The company announced this new assortment recently adding to its Zalando’s portfolio. The new arrivals from New York-based companies include Kate Spade, Club Monaco, Rag & Bone, and J. Crew. These established brands are known for their sophisticated unique styles in apparel. Also joining Zalando are some Southern California-based brands: activewear brand Onzie and Kendall + Kylie. In total, there are six U.S. brands that bring more U.S. collections including womenswear, menswear and activewear.

Additionally there are other newly added brands based in other countries from all over. Australian brand Lorna Jane and parisian brand Sonia by Sonia Rykiel both are confirmed for Zalando’s portfolio. Also Alexander McQueen, Holzweiler, and Jil Sander are being added. With all of these companies mixed in from the U.S. as well as international brands, the cross-platform company’s portfolio is expanding quite rapidly. Founded in 2008, the ecommerce company has grown over the years to expand in retailing shoes, clothes and other fashion items. These new additions certainly add a bit of diversity and range to the company’s brands selection.

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