Wrangler taps new marketing manager

Denim label Wrangler has announced the appointment of Bastian Schürholz as its new marketing manager for its Fall/Winter season

and all marketing activities in the label's DACH region.

Schürholz began his new role earlier this year, succeeding Christian Beidatsch. He brings with him years of experience working within the industry. Prior to joining the team at Wrangler, he was trade and retail coordinator at Diesel. He has also held management roles at Lomography and Aldo shoes.

“Since years Wrangler stands for authentic premium denim with contemporary innovations. These core values will be expanded through the trade marketing as well as the brand communication. The commercial potential lies in the mix of a new interpretation and the core competence: modern, innovative and authentic denim,“ said Schürholz in a statement.