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ASOS, the spoilt child of analysts

By FashionUnited

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Index closed Tuesday in 1,263.32. dropping 2.17 points from Monday's 1,265.49.

Comparable indexes such as DowJone or Hang Seng also went down, while European ones, led by FTSEurofirst or Amsterdam located AEX closed in positive but still below the FashionUnited Top 100.

To start the week, ASOS shares jumped a further 90p to a record close of 1553p making founder and chief executive Neil Robertson's 10.5pc stake worth more than £116m. As reported by the Daily Mail, broker Panmure Gordon yesterday reiterated its buy recommendation and target price of 1616p on the back of positive site traffic data for the UK, US, French and German sites. Within FU Top 100, the British online retailer upped by 2.21%. becoming one of the engines to pull from the rest of companies gathered within the Fashion industry quoted index.

Encouraged by such a hype among stylists and fashionistas, Danish young fashion group Bestseller has increased its shareholding in ASOS to 14.8pc but repeated it has no intention of launching a full-scale bid for the group. However, Philip Dorgan, analyst at Altium Securities, is a lot more cautious. He recently downgraded to hold from buy and said the shares, up £12 over the last year, are now valued on the same price earnings ratio as Amazon, with less of a track record and an unproven international growth platform.

Still in the UK, also Burberry advanced 30p to 1108p on hopes for bumper Christmas sales. Seymour Pierce is a big fan. Analyst Kate Calvert believes it can materially outgrow its peers and deliver 20pc profit growth per year for the foreseeable future. And this is not reflected in the valuation.


Crossing the Atlantic, Ann Taylor recently hit a new multi-year high at $27.84 after reporting strong Q3 results in mid November that included a 24% earnings surprise. With a bullish next-year estimate calling for 30% growth, the company is ahead in every analyst's favourite values to invest in.

FashionUnited