Alice by Temperley, Talent

The House of Temperley is launching Alice by Temperley, Talent, a seasonal project debuting for pre-fall 2012, created to support and cultivate young and upcoming talent through film. The brainchild of Alice Temperley, the project seeks to nurture and promote raw talent to a wider audience, merging fashion with art.

Each season the brand will collaborate with a different talent such as a musician, singer, artist, illustrator, performer or actor, to represent the collection and they will be invited to personalise it and interpret it in their fashion. This will then be showcased with a film that will be communicated virally to promote the chosen artist on the fashion label’s website and supported via social media.

The debut film for pre-fall 2012 features unsigned singer/songwriter Isabel, who was discovered at an impromptu gig at the Temperley family Glastonbury Cider Bus. In addition to the film, an area of the London and Los Angeles Temperley boutiques will be dedicated to exhibition space for local and up-and-coming artists wishing to display their work.

“I am always on the lookout for new talent and love being inspired by unique skills and meeting artisans with passion for their craft. Alice by Temperley is our contemporary line whose muses are iconic artists in the history of film, music or art. It was appropriate to dedicate space and time to promote emerging talent through the platforms and audiences we have available to us, supporting the future icons,” said Alice Temperley, MBE.

The collaboration for autumn/winter 2012 will be presented as part of the London Fashion Week schedule in February.