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London - Sportswear label Puma is kicking its celebrity partnerships into high gear by signing on singer, actress, and producer Selena Gomez as its long-term partner. Gomez is set to work together wi

Barbadian superstar Rihanna brought much needed oomph to New York Fashion Week Sunday, with motorcycle stunt riders soaring over giant pink sand dunes in her latest fashion collaboration for Puma.

Puma Europe has just selected a new customer engagement platform and digital marketing services in order to help enhance the marketing executions across all channels. Puma has chosen Mapp Digital in

Sportswear brand Puma has unveiled its collaboration with British accessories designer Sophia Webster, which draws on her passion for design, music, streetwear and dance. The collaboration will see W

Named as Puma’s global ambassador and creative collaborator last October, The Weeknd aka Abel Tesfaye has finally released the first part of his highly anticipated collection with the global sp

Puma said sales grew 16.3 percent currency adjusted and 17.2 percent reported in the second quarter to 968.7 million euros (1,127 million dollars). The company said, all regions contributed with doub

German sporting goods firm Puma raised its sales and profits forecasts for the full year Monday, saying it enjoyed strong second-quarter performance and was confident for the second half. The Bava

The latest iteration of the Puma Clyde is here. The global sports brand has collaborated with Lower East Side minimalist streetwear boutique Extra Butter to present the Puma Clyde "King of New York P

Puma has revealed the latest addition to their Netfit range of trainers; the Ignite Limitless Netfit. The trainers, promoted by The Weeknd in Puma’s latest advertising campaign, are ‘desi

London - Sportswear brand Puma has teamed up with British accessories designer Sophia Webster for its latest designer collaborative collection. Together the two have designed a dance-inspired collect

Los Angeles brand Stampd is teaming once again with footwear and lifestyle brand Puma. Together, the two have created a performance-geared collection with technical fabrics. The collection incorporat

Los Angeles - Sports brand Puma is continuing its partnership with Los Angeles apparel brand Stampd for a new collaboration this season. Mixing technical fabrics as well as minimal designs, the two b

Puma's sales growth continued in the first quarter of 2017 with the company reporting an increase of 15.4 percent currency-adjusted or 18 percent reported to 1,005.1 million euros (1,093 million doll

Amsterdam - Launching a collaborative collection with a sportswear giant like Puma is something most fashion brands can only dream of. However, for Amsterdam-based menswear label Daily Paper, collabo

London - Sportswear label Puma is continuing its battle against Forever 21, as the label fears its copying of Rihanna's famed shoe designs for Puma are a threat to its business. Forever 21 previously

London - Puma has confirmed that François-Henri Pinault is no longer a member of its newly elected Puma board of directors, reviving speculation that it parent company Kering has begun to expl

In its preliminary result announcement for the first quarter, Puma said, its consolidated sales increased by approximately 15 percent currency adjusted and 18 percent reported to 1,005 million euros

Sports brand Puma has named rapper Big Sean as their new creative collaborator and global ambassador. Big Sean will be working alongside Puma’s team to design an exclusive apparel and footwear

Puma’s fourth quarter sales increased by 10 percent currency adjusted or 9 percent reported to 958 million euros (1,024 million dollars) with growth across all regions and product segments. Ful

Puma’s sales growth continued in the second quarter of 2016 with sales improving by 12.8 percent currency adjusted and 7 percent reported to 826.5 million euros (908.7 million dollars) with all

Rihanna's Fenty for Puma collection will now be offering their fuzzy slide in a grey colorway. The grey slide will be released on Puma's website and in select stores on August 5. It will be priced ar

Puma is now the official activewear partner of the New York City Ballet. The company will be responsible for dressing all 92 of the dancers on the company's roster. The multiyear deal will see Puma p

Upcoming major sporting events including the European Championships in football, Copa América and the Olympics are boosting sales at Puma. Kering-owned Puma said Friday its opening quarter net

Puma’s sales growth continued in the first quarter of 2016 with an increase of 3.7 percent to 851.9 million euros (969 million dollars) or 7.3 percent currency adjusted, compared to 821.4 milli

Sports company Puma has appointed Matthias Mecking as new General Manager Teamsport, effective April 1, 2016. In this position, Mecking will be responsible for managing and marketing Puma's full rang

Sports company Puma has appointed Matthias Mecking as new General Manager Teamsport, effective April 1, 2016. In this position, Mecking will be responsible for managing and marketing Puma's full rang

Sales at Puma increased 17.1 percent or 11.5 percent currency adjusted to 879 million euros (978.8 million dollars) in the fourth quarter. Full-year sales increased by 14 percent or 6.5 percent curre

German sportswear company Puma has named Anders Jonsson as its Area General Manager for Puma Nordics with immediate effect. In his new role, Jonsson will oversee all of Puma's Nordic operations, whic

American R&B singer Rihanna has been named as the world's most marketable celebrity, outranking other A-list celebrities such as Angelina Jolie, Beyoncé and the Kardashians, according to g

The fact that Rihanna´s talents go beyond singing, is something that the popstar has proven many times, and news that her début collection, created in collaboration with Puma is set to m