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Group-a-porter launches

By FashionUnited

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It seems online shopping really is the future with all the e-shops popping up.

Group-a-porter found its niche by combining luxury shopping with bargain hunting, the name probably rings a bell. The new site offers emerging and established brands at affordable prices.

Every week, Group-a-porter will showcase a handpicked item, which is available for seven days only. The more people that buy the piece the bigger the discount will get. At the end of the sale, everyone pays the lowest price. Consumers, who entered the sale at £150, will pay £90 when the sale closes at £90.


Members of Group-a-porter will receive virtual pounds if their friends sign up and buy following their referral. Their account is credited with 5% of their recommended friends spend. Once signed up, members can log in at any time and check how many virtual pounds they’ve earned.

Group a porter