Brandon Holley's helping retailers ring in the digital age

It’s no secret that phone apps are taking over the future of retail. If people find out that there is a new app that will allow you to order clothes faster, or their favorite retail chain now has an app for ordering apparel ahead of time when those must-have designer collaborations drop they will be hitting the download button on their phones faster than you can say fashion. In an increasingly digital age, it’s no surprise that even fashion consumers have evolved to become digital consumers as well. E-commerce, without question, is the future of fashion, and if brands don’t know how to keep up with the digital age it will be a sink or swim game.

The fashion industry has to adjust to how today’s consumer is shopping, because even though fashion is never going anywhere the way consumers are shopping is changing everyday with each new phone app and every brand that decides to evolve their e-commerce operations. Who better to help the fashion and retail industry tackle their challenge of the digital consumer than a woman who knows more than her share about shopping, former Lucky Magazine Editor-in-Chief, Brandon Holley.

The new Everywear app is set to revolutionize shopping

Lucky is known as the magazine about shopping, where Holley spent three years in her role as Editor-in-Chief before she departed due to conflicts with Conde Nast’s then newly appointed Artistic Director, Vogue Editor-in-Chief, Anna Wintour. Holley has not forgotten her shopping roots for a second though, and has recently teamed up with tech enthusiast, Josh Heflgott, to create a “B2B2C” (business to business to consumer) product, a consumer facing app, a website, and a business to business white label program that retail companies will be able to use to improve the personalized shopping experience.

Holley is doing all this with the Everywear app. One of the primary and most fabulous, and also very 21st century features of the app, is that it will allow users to chat with an Everywear stylist who will help them build a digital closet and curate a selection of clothes based on the clients body type, tastes, brand preferences, etc. All these clothes will then become part of the users “Try-On” box which is mailed to them. It is a premise in some ways similar to websites like trunk club or Keaton Row, but with a more personalized and more on-the-go digital friendly approach.

For retail companies looking to capitalize on Holley’s new found genius, they can implement the software of their website, or in store to help them sell more merchandise. While Holley’s app might be new, the idea behind it is not. For shoppers who often visit digital flagships they don’t even know where to begin in trying to shop for clothes, this app is there to help make the process more quick, reliable, and all about the customer.

Holley has not signed any retail partners to her new business endeavor quite yet, but she has high hopes that it will grow into a successful endeavor. With the continuous rise of the e-commerce consumer, she is practically set up to succeed. Everywear will launch on Monday in conjunction with Bloglovin’, a platform that is connected to over 600,000 content creators and helps users follow the blogs they love, and also allows bloggers to create personalized shopping lists for their followers.

For the first eight months that the project was underway it was self-funded by Holley and Helfgott, but investors have realized the potential that this product has. The pair just raised 275,000 dollars which came from various sources, including investors Richard Nespola and Michael Pesce, Bryan Goldberg of Bustle, and the Alice and Jaclyn Houseknecht Foundation. While it is just seed money they raised, this new app will be one to watch. With the potential to change the shopping experience forever the retail industry will be clamoring to this app soon enough. Needless to say, digital shopping is the future.