J Crew eyeing London locations

American upmarket retailer J Crew has confirmed it is opening a London store.

At the brand's presentation during New York fashion week the company's executive creative director Jenna Lyons told the Daily Telegraph: "We're looking at spaces on Regent Street. And I wouldn't mind being in Covent Garden for a smaller store. It won't be just one store - we're not gonna be stingy."

Lyons added: "We have a huge British following already - our New York stores get a lot of customers, and what we do is not very well represented in the British market. There are very classic clothes, but they're high end. And women's especially, there isn't that classic tailoring but with a twist, and also colour, which we do. So from what I've been told we might be hopefully filling a niche."

J Crew is currently available in the UK via Net-A-Porter.com and online at jcrew.com.