Pure London confirms February dates

Womenswear tradeshow Pure London has announced that the

next edition of Pure London will take place at Kensington Olympia from February 10-12 to compliment the autumn/winter 2013 buying season.

There will be a number of changes to the autumn 13 edition; Pure is launching a Junior Footwear section, which will sit alongside the dedicated kidswear section that launched at its spring 13 edition in August.

Pure’s premium womenswear section will be rebranded for the February show, from Premium to Directional Edit, and will feature a raft of new brands including contemporary womenswear brand Blacky Dress.

 Additionally, after the successful launch of Pure’s Body section last season, this area will return with a whole host of covetable lingerie, swimwear and shapewear brands for 2013. Top names already confirmed include Cosabella, Bjorn Borg, Undone Lingerie, Madame Shou Shou, Claudette and Fraulein Annie.

Other names that have already confirmed to showcase at Pure include childrenswear label Nixie Clothing, plus never seen before accessory labels Fiona Dane, Amaro, Falke and By Elise.

The autumn 13 edition of Pure London will take place from February 10-12, 2013.