10 Corso Como news and archive

10 Corso Como: “Our goal is to open up to six more stores”

Despite the difficult market environment, ‘10 Corso Como’ is in a positive mood and the year is even exceeding expectations. The company has achieved double-digit growth since the beginning of September. Further locations in Europe and Asia are now planned to establish the concept store, which is one of the first of its kind, as an international...

Retail|Exclusive

10 Corso Como plans five new stores in the coming years

The Italian concept store 10 Corso Como is planning five to six new stores in the coming years. After opening two of its own stores in Seoul and shop-in-shops at Lodenfrey in Munich and Printemps in Paris, the company wants to expand further, CEO Gianluca Borghi explained in an exclusive interview . Another sales area is to be created in the...

Retail

10 Corso Como closes New York location

In one of the first casualties of New York's retail scene due to coronavirus, 10 Corso Como in Southstreet Seaport has closed its doors. The store is closing after just two years in New York City as 10 Corso Como's real estate partner, The Howard Huges Corp., decided to take more drastic measures out of fear of losing on their investment. “This...

Fashion

Fila collaborates with 10 Corso Como

10 Corso Como might be known for the luxury offerings ranging from Comme des Garçons to Margiela, but they also have a history of collaborating with more democratic brands. The latest brand to get the 10CC touch is sport style brand Fila. The exclusive collaboration launches today, and is so exclusive that only 25 pairs of each style are being...

Retail

10 Corso Como to close Shanghai store

10 Corso Como is packing its bags and leaving China, WWD reports. The Italian concept store is set to close its retail space in Shanghai at the end of May because its partner in the country, Trendy Group, no longer wants to renew the license of the 10 Corso Como brand and the lease of the five-story building where the store is located since...

Retail|OPINION Featured

How to turn your store into the hottest destination

As 2019 kicked in, so did retail’s new reality on real-estate. Dutch media revealed that in large parts of the country, rental prices of retail units are in a nosedive. Except for the five largest cities. There, rental prices are skyrocketing. To total frustration of the local shopkeepers, since they are already dealing with other suffocating...

Retail

In pictures: 10 Corso Como New York

Iconic Italian concept store 10 Corso Como opened last week in New York. Like all other 10 Corso Como shops around the world (the company also operates retail spaces in Seoul, Shanghai, Beijing and Tokyo), the New York store was designed by Kris Ruhs and offers a selection of products in the fashion, food, art and design categories, curated by...

Fashion

10 Corso Como launches sunglasses and watches with Belgian brand Komono

Iconic Milanese concept store 10 Corso Como and Belgian accessories brand Komono have partnered up for a limited-edition capsule collection. Kris Ruhs, the American artist responsible for the décor of all 10 Corso Como shops around the world, has designed three sunglasses and two watches for Komono. The sunglasses are already available at the 10...

Retail|IN DEPTH Featured

Store, café or art gallery? The rise and rise of the concept store

These aren’t easy times for brick and mortar fashion retailers. As e-commerce grows and consumer behavior changes, the US has seen over 7,000 store closings in 2017. Investment bank Credit Suisse even predicts 25 percent of American shopping malls to close by 2022. The UK is no different, with an average of 16 high street stores closing every...

RetailFeatured

10 Corso Como, Milan’s iconic concept store, to open in New York

Milan’s 10 Corso Como, founded in 1991, is often credited as the precursor of the concept store. With fashion, food, art and design all united under the same roof, the shop named after its address is one of Milan’s most iconic landmarks. However, the Italian city soon became too small for the business. After expanding to Seoul, Shanghai, Beijing...