30 year sweatshirt news and archive

The 30-Year Jacket: A "labour of love" for Tom Cridland

London - As the debate between 'fast-fashion' and 'slow-fashion' and selling directly to consumers rages on, one British fashion start-up continues to promote his vision of what fashion can be, in the form of the 30-year collection. Last year saw Thomas Cridland launch the 30-Year Sweatshirt and the 30-Year T-shirt after successfully raising...

Featured

Fashion |UPDATE

The sequel to the 30-Year Sweatshirt: The 30-Year T-Shirt

London - Continuing his battle against fast-fashion built-in obsolescence which leds to a vicious cycle of consumption and waste, designer Thomas Cridland has launched what can only be thought of as the sequel to the 30 Year Sweatshirt - the 30 Year T-shirt - a t-shirt so well made that it is guarantee to last 30 years and built to last a...

Featured

Fashion

'The 30-Year Sweatshirt' to change the way we consume fashion

London - Some clothing items never go out of style, like the classic trench coat, the white t-shirt or a fitted blazer. However, how long do these iconic items remain in our closets? Do we wear them for a few years until they actually fall apart, a few months or do we tire of them after one season and swap them out for the latest trendy piece?...