Arket news and archive

Arket presents the SS26 Childrenswear

With its new Spring/Summer 2026 childrenswear collection, ARKET explores the freespirited and curious nature of childhood, shaped by play and time spent outdoors. Combining simple, everyday beauty with practical design, the assortment moves between soft technical garments and structured workwear-inspired pieces, to voluminous silhouettes and...

FashionPress Release

ARKET and Barbour’s new collection masters the art of layering

Grounded in the shared experience of British and Nordic weather and a mutual passion for the outdoors, the collection pays special attention to modularity and layered, functional design. Signature pieces from both brands are reimagined in a nature-inspired palette of blues, greens and blacks – interwoven in a custom tartan check – echoing the...

Retail

Artist Evelina Kroon designs charity blanket for Arket

Arket, the Swedish sister label under H&M Group, is taking a different approach to the festive season this year: a socially conscious collaboration with Stockholm-based artist Evelina Kroon. Together, they are launching a special blanket in support of the UN refugee agency: the United Nations High Commissioner for Refugees (UNHCR). For every...

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Business

H&M's Q3 sales fall but profit rises due to cost cuts

Swedish fashion group Hennes & Mauritz AB (H&M) experienced a decline in sales in the third quarter of the 2024/25 financial year. The company did, however, manage to significantly increase its profit. This was announced in a business report published on Thursday by the parent company of brands such as H&M, Cos, Monki, Weekday, & Other Stories...

Retail

Arket opens first store in Ireland

Arket is venturing into the retail landscape of Ireland. The H&M-owned brand has unveiled its first physical store in the region. Located at 60 Dawson Street in Dublin, the 810 square metre space spans two floors. Within the store, Arket stocks a full assortment of ready-to-wear and accessories for both men and women, as well as childrenswear,...

Retail

Debut in Seoul: Arket opens first pop-up in South Korea

Fashion retailer Arket, part of the H&M Group, is opening its first pop-up shop in South Korea. The temporary store will open its doors from September 6 to 14 in Seoul, Arket announced on Thursday. The pop-up is located in the Musinsa Empty Seongsu, a concept store that offers brands a platform. The brand will present its autumn/winter 2025...

FashionPress Release

ARKET launches new womenswear collection exploring purposeful silhouettes for SS25

Known for its design approach that builds on archetypal icons while infusing them with pragmatic beauty, Nordic lifestyle brand ARKET presents a new collection of women's ready-to-wear. Credits: Arket Credits: Arket Key SS25 items Key shapes include barrel legs and cinched waists in utility sets, balloon-shaped cotton poplin trousers, and a...

Retail

Arket expanding in the UK and opening its first store in Ireland

Nordic fashion and lifestyle brand Arket, part of the H&M Group, is expanding its presence in the UK with the opening of a new flagship store in London, alongside the opening of its first flagship store in Ireland in Dublin, both due to open later this year. The London flagship will be located on Kings Road in the vibrant Chelsea district and...

FashionPress Release

ARKET launches SS25 brand campaign capturing glimpses of everyday beauty

Nordic design and lifestyle brand ARKET, launched in 2017, welcomes the new spring season with the launch of its SS25 brand campaign – a collection of images inspired by simplicity, nature, and the aesthetics of slow living. Bringing Arket's vision to life At the heart of the campaign is ARKET’s foundational idea – to offer a more beautiful...

Retail

Arket to open its first store in Greece

Nordic design and lifestyle brand Arket, part of the H&M Group, is continuing its international expansion with the opening of its first store in Greece. The new store will be located in Athens and is due to open this year to become the brand’s first physical destination in Greece. Pernilla Wohlfahrt, managing director at Arket, said in a...

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Retail

Arket's Austrian debut highlights cautious expansion

H&M-owned lifestyle brand Arket is set to make its delayed entry into the Austrian market, announcing plans for a Vienna flagship store in 2025 - a full eight years after the brand's initial European launch. The move raises questions about the Swedish retailer's traditionally conservative approach to expansion in Central Europe. While brands...

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Retail

Asos expands H&M Group partnership with addition of Arket

Asos is building on its relationship with the H&M Group through the exclusive launch of its Nordic design brand Arket. The label’s autumn/winter 2024 collection is now available via the British e-tailer, expanding its reach whilst growing the offering of Asos itself. In a release, Asos said the launch reflected “a shared commitment to providing...