As artificial intelligence weaves its way into the fabric of daily life, new technologies and features have taken a decidedly retail turn. OpenAI's unveiling of ChatGPT's new shopping feature, embedded within its GPT-4o and 4o-mini models, marks a significant evolution in how consumers might discover and ultimately acquire goods, including those...
May 2, 2025
The physical store is not dead, but it is being reprogrammed. Skechers, the U.S. footwear company known less for fashion cachet than for functional comfort, is attempting a digital leap forward with the launch of Luna—an AI-powered retail assistant installed at its new flagship in Singapore’s Punggol Coast Mall. Described as a “personal stylist,...
May 1, 2025
H&M joins the growing list of fashion companies utilizing artificial intelligence (AI) in their online communications. The retailer will create digital "twins" of real models. These AI reproductions will be used in social media posts and marketing campaigns, provided the models give their consent. Thirty models, including Mathilda Gvarliani...
Mar 28, 2025
Global beauty company L’Oréal is collaborating with IBM to leverage the technology giant’s generative artificial intelligence (GenAI) to advance the creation of sustainable cosmetics. In a statement, the two companies said they will work together to build the first AI model that will uncover “new insights in cosmetic formulation data,...
Jan 21, 2025
Imagine a catwalk where Elon Musk, Pope Francis, Kim Jong-un, Putin or Barack Obama become models in a virtual fashion show that blurs the boundaries between the real and the digital. This concept is the essence of "Runway of Power", a video created with the artificial intelligence tools Midjourney and Luma Labs. The piece showcases the...
Sep 9, 2024
Attention fashion brands and retailers: how you can use Artificial Intelligence to make your business more intelligent and/or efficient “Artificial intelligence (AI) can make the fashion industry smarter,” said Matthew Drinkwater, head of the Fashion Innovation Agency at the London College of Fashion and specialist in new technologies and their...
Sep 2, 2024
Online fashion retailer Asos has signed a new three-year partnership deal with technology giant Microsoft to support “operational excellence” through artificial intelligence (AI). Asos said its agreement with Microsoft would drive forward “operational excellence, efficiency, and data-driven decision-making,” and would expand its use of Microsoft...
Aug 7, 2024
Forget for one moment the complex interplay between technological advancement and traditional creative processes in the fashion industry, and have a look at Mango’s first AI-generated campaign. The Spanish high street giant has shrugged off any concerns about AI potentially homogenising fashion imagery, unveiling an AI-generated campaign for its...
Jul 10, 2024
Retailers are constantly looking for ways to streamline their operations and focus on what truly matters—delivering exceptional customer experiences. With advancements in AI, the most tiresome tasks can now be automated, freeing up valuable time and resources. Here are three tasks that retailers can finally do without frustration: •...
Jun 5, 2024
The Shirt Dandy, the Viennese start-up that manufactures customised shirts for men in India, has deepened its strategic partnership with Tailoor. Tailoor is the software arm of Italian wool mill Successori Reda S.p.A, an AI-driven phygital platform. The collaboration aims to bring innovative AI capabilities to the Indian market. Reda and Tailoor...
Apr 12, 2024
Skincare brand Dove states that artificial intelligence (AI) is threatening the representation of real beauty, and it commits to never using AI to represent real women in its adverts. The pledge comes as the Unilever-owned brand celebrates 20 years of its ‘Campaign for Real Beauty,’ where it challenges society, media, and the beauty industry to...
Apr 11, 2024
There is little dispute that ChatGPT can be a valuable tool for fashion journalists, marketers, designers and a whole spectrum of industry professionals. Despite the prompt lacking a thorough understanding of fashion facts and nuances - ‘recollections vary’ here too - there are many time-saving tasks from ideation and brainstorming to content...
Dec 28, 2023