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Tommy Hilfiger to return to New York Fashion Week with phygital experience

Tommy Hilfiger has announced it will be returning to the New York Fashion Week schedule for the first time in three years. The American brand’s return will be marked with an “experiential runway” event, unveiling its latest ‘See Now, Buy Now’ autumn 2022 collection, through which shoppers can purchase both physical and digital items. Taking...

Jul 14, 2022