Bloody Believers news and archive

Does your store have the 'chill' or 'kill' factor?

These days, terms like "retail experience," "total experience," and "Instagrammable" are ubiquitous in fashion retail. Many modern fashion shops are beautifully designed and score highly on the visual checklist of Instagram and TikTok influencers. Yet, sometimes something crucial is missing on the shop floor: feeling! To achieve this, not just...

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Retail

'From hype to hyper-shopping': Gen Z consumer trends

Every metropolis is now familiar with the latest phenomenon: TikTok queues. Perhaps you didn't know it was called that yet, but you've probably seen them – in the media, or in real life. The long queues with - especially - young people who travel from city to country for a viewing visit and purchase at that one special catering or retail store,...

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Retail|OPINION

How to use gift wrapping as a strategy to gain return shoppers

The annual party season is open and we are once again hunting for festive outfits and surprising gifts. It is the high season for fashion retailers. At the same time, there is no shortage of staff to keep the tills ringing, let alone to sparkle in the packages of the purchases. Yet at the same time, the staff cannot be dragged along to ring the...

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Retail|OPINION

How to turn your store into the hottest destination

As 2019 kicked in, so did retail’s new reality on real-estate. Dutch media revealed that in large parts of the country, rental prices of retail units are in a nosedive. Except for the five largest cities. There, rental prices are skyrocketing. To total frustration of the local shopkeepers, since they are already dealing with other suffocating...

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Retail|OPINION

Will you still have a store to open tomorrow?

It doesn’t take much observation to notice that a radical change is raging through our current retail landscape. A change that is not only affecting retail, but the consumer industry as a whole. The hospitality business, the food and service industry, travel, financial services, energy, entertainment, fashion, the leisure industry and any other...