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Marimekko CEO on modernising the brand while keeping Unikko-heritage alive

If you know Marimekko, then you are likely already familiar with the brand’s bold graphic poppy print, suitably titled Unikko – the word for ‘poppy’ in Finnish. Initially created by the brand’s designer Maija Isola, it has now become synonymous with Marimekko’s design language, and is recognisable on a global scale. Celebrations ahead of the...