ChatGPT news and archive

Asos launches AI shopping app in ChatGPT

E-commerce giant Asos has launched a new shopping app within ChatGPT, aimed at combining conversational AI, fashion discovery and shoppable video content for customers in the UK and US. Developed with video commerce platform Bambuser, Asos Stylist allows users to search for products, browse trends and receive styling recommendations directly...

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Business

AI agents will be our shopping guides by 2026, and Gen Z is already there

Picture this: you want a pair of Balenciaga black boots. You open Google and type “Balenciaga boots black”, and begin the routine: endless results, tabs, filters, sizes, prices… scroll, compare, doubt, repeat. This is what shopping experience has become: product choice explodes, while consumer attention collapses. Searches feel time-consuming,...

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Retail

Target set to launch first-ever curated shopping experience in ChatGPT

Target is set to launch a new shopping experience with an advanced AI chatbot, ChatGPT, as part of its ongoing efforts to leverage AI to enhance the customer journey. Launching in time for the holiday season, the new Target app in ChatGPT will offer a full shopping experience, where customers will be able to browse and purchase multiple products...

Retail

Customers will soon be able to shop Walmart products via ChatGPT

US retail giant Walmart has announced a new partnership with OpenAI, through which it will soon make its products available to shop via AI-driven chatbot, ChatGPT. The move is already being hailed by Walmart executives as a next step in e-commerce, shifting from a static to dynamic experience. “For many years now, e-commerce shopping experiences...

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Retail

Will ChatGPT's new shopping feature boost impulse buying?

As artificial intelligence weaves its way into the fabric of daily life, new technologies and features have taken a decidedly retail turn. OpenAI's unveiling of ChatGPT's new shopping feature, embedded within its GPT-4o and 4o-mini models, marks a significant evolution in how consumers might discover and ultimately acquire goods, including those...

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Business

ChatGPT to offer buying advice in future

The AI chatbot ChatGPT is trying its hand as a buying advisor, thereby attacking Google’s business. The developer, OpenAI, demonstrated the new function with a search query: “What is the best espresso machine for under 200 dollars that comes close to the taste of coffee in Italy?” ChatGPT then suggested several models with photos, prices and...

Fashion

Amazon dominates holiday gift search

Amazon has emerged as the dominant online platform for UK holiday shoppers, with over half (52 percent) turning to it for festive gift inspiration, surpassing Google, which attracted only 31 percent of shoppers, according to recent research by Nosto. Generative AI tools like ChatGPT are quickly gaining relevance, with 8 percent of UK consumers...

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Business

Vogue publisher Condé Nast partners with OpenAI

Condé Nast has partnered with OpenAI, the US software company behind artificial intelligence (AI) tools such as ChatGPT. The aim of the collaboration is to increase the reach of the content of the US publisher of magazines such as Vogue, Glamour, GQ and The New Yorker, announced Roger Lynch, CEO of Condé Nast, in an internal letter published on...

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Fashion

Copyright laws likely to pose challenges to the AI industry in 2024

Changing copyright laws can pose challenges and potential threats to the AI industry as the question of data usage and ownership restricts the use of AI models. Access to large and diverse datasets is crucial for AI development, and limitations on data usage can impede progress. A lawsuit launched by the New York Times against OpenAI and...

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Business

Why is the New York Times suing ChaptGPT

There is little dispute that ChatGPT can be a valuable tool for fashion journalists, marketers, designers and a whole spectrum of industry professionals. Despite the prompt lacking a thorough understanding of fashion facts and nuances - ‘recollections vary’ here too - there are many time-saving tasks from ideation and brainstorming to content...

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Retail

5 steps fashion companies can take to launch businesses online, without breaking the bank

The holiday season marks the zenith of retail sales, with 75 percent of shoppers intending to make online purchases. Astonishingly, a significant 33 percent of businesses, including fashion companies, are yet to establish an online presence, resulting in a minimum loss of 10 percent in annual profits. Consequently, the recent surge of 75 percent...

Fashion

Zalando to launch virtual fashion assistant powered by ChatGPT

German-based European fashion e-tailer Zalando is looking to enhance the online fashion shopping experience with the launch of a virtual fashion assistant utilising OpenAI technology. In a statement, Zalando said it would launch the first beta version of its virtual fashion assistant powered by ChatGPT across its website and apps this spring to...