Designer Demna has revealed that his debut show for Gucci will take place in March 2026. This removes the spring/summer womenswear show, typically held at the end of September, from this year's calendar. "I need more than two months to develop a vision," Gucci's new chief design officer told fashion journalist Suzy Menkes. This was revealed in a...
Jul 10, 2025
Demna’s final bow at Balenciaga arrived not with spectacle but with subtlety, a word rarely associated with the designer who has redefined the house over nearly a decade. The maison's 54th haute couture collection, shown Wednesday in Paris, was both a personal farewell and a statement of return: to construction, to silhouette, and to the...
Jul 9, 2025
As anticipation builds around Demna’s first official move at Gucci following Balenciaga’s upcoming haute couture show in July, the Florentine fashion house is not standing idle. In a strategic volley of image-making and market positioning, Gucci has unveiled its latest campaign, “Gucci Tennis,” a sun-drenched homage to the sport’s 1970s heyday —...
May 27, 2025
Kering has appointed Pierpaolo Piccioli as the new creative director of Balenciaga, marking a pivotal moment in the French luxury conglomerate’s broader effort to stabilise and reposition its flagship fashion houses after a challenging 2024. The group reported a 12 per cent drop in annual revenue for 2024, with widening losses at Gucci, as well...
May 19, 2025
Following a disappointing quarter, Kering is under increasing pressure as its crown jewel, Gucci, struggles through a challenging transition. Industry analysts warn that the global luxury sector is entering a period of stagnation, and Gucci, once Kering’s fastest-growing brand, appears especially vulnerable. Gucci’s 25 percent drop in Q1 sales...
Apr 24, 2025
Kering’s long-anticipated announcement of Demna as Gucci’s new artistic director was met with a tepid response from investors, falling short of the market confidence the luxury conglomerate had likely hoped for. Shares in Kering closed 10 percent lower on Friday, underscoring concerns that the appointment alone is not enough to signal a decisive...
Mar 17, 2025
The shock announcement on Thursday of Demna’s appointment at Gucci was a fashion marriage many did not see coming. After months of speculation about who would replace Sabato De Sarno—would it be Hedi Slimane, who had reportedly already gone real estate shopping in Milan, or another number two who had been flying under the radar, like the earlier...
Mar 14, 2025
Balenciaga’s creative director, Demna, has been named a Chevalier of the Ordre des Arts et des Lettres, recognising his impact on fashion and culture. The award, presented by France’s Minister of Culture, Rachida Dati, comes as Demna marks a decade at the house. The ceremony, attended by Kering CEO François-Henri Pinault and actress Isabelle...
Jan 29, 2025
When a shoulder is so bold it challenges convention, how can it be made bolder? When a silhouette is already so oversized, and the wearer appears shrunken in proportion, how can this be scaled up? Balenciaga's Spring Summer 2024 show made a resounding statement by embracing significantly more bolder and oversized propositions. Creative director...
Oct 3, 2023
Balenciaga is back. On Instagram. The original executor of the Instagram fashion tabula rasa, or blank slate, Balenciaga has removed images and posts from its official account nearly every season, or at best after every launch, or anything newsworthy, over the past two years. Balenciaga first deleted all of its Instagram posts 15th July 2021....
Mar 25, 2023
A clean white space devoid of décor except the canvas clad walls marked Balenciaga’s blank slate catwalk on Sunday during Paris fashion week. The show, despite its pared back surroundings, was held in the majestic halls of the Louvre. For all the talk of a brand re-set, Demna, Balenciaga’s artistic director, chose to forego the theatrics of...
Mar 6, 2023
Ahead of Paris fashion week, Balenciaga creative director Demna has let it be known the house will not seek to create buzz via controversy for its upcoming show, instead focusing on product, heritage and craftsmanship. After a series of high profile faux pas, from a campaign that featured children, props that included a Supreme Court ruling...
Feb 10, 2023