Etro news and archive

Etro unveils the Vela Blossom

ETRO unveils the Vela Blossom, a contemporary reinterpretation that evolves the Vela Bag from its sharp, aerodynamic design toward a new expression of effortless sophistication. Debuting as a centerpiece of the Pre-Fall 2026 collection, the Vela Blossom marks a transformative moment for the iconic line, as Creative Director Marco De Vincenzo...

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Business

Made in Italy brands lead Christmas M&A activity

Milan - The year concludes with two significant financial transactions involving two prominent Made in Italy brands: Etro and Golden Goose. Golden Goose has been acquired by the Chinese company Hsg, an international venture capital and private equity firm, which now holds a majority stake in the group. Meanwhile, Temasek, a global investment...

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Business

Etro: founding family exits as Rams Global, Swinger International and Sri Group invest

Following recent speculation, an official statement has been released: the Etro family is exiting the company. A consortium of industrial investors, comprising the Turkish company Rams Global, Mathias Facchini of Swinger International, and the banker Giulio Gallazzi via Sri Group, has acquired the minority stake previously held by the Etro...

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Business

Etro: Founding family reportedly set to exit; Rams Global among new shareholders

A shareholder restructuring is on the horizon for Etro. According to the newspaper Mff, the founding family is reportedly preparing to sell its stake to new investors. Gefin is therefore set to exit, with plans to sell its stake to Turkish group Rams Global. L Catterton will reduce its holding to 51 percent, whilst a consortium including Mathias...

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Report

Rothschild reportedly given mandate to seek investor for Etro

Despite past reports that L Catterton was not eyeing a sale of its stake in Etro, new speculation regarding such a possibility has come to light. According to sources for WWD, financial services firm Rothschild is believed to have been given a mandate to seek an investor in the Italian luxury group. A market source for the media outlet said...

Fashion

Etro to live broadcast runway show via Apple Vision Pro

Italian luxury label Etro is set to become the “world’s first fashion house” to broadcast a live runway show via the Apple Vision Pro headset. For a select group of guests, the device will serve as the platform for viewing the brand’s upcoming Milan show, scheduled to take place during the city’s fashion week on September 18. Those selected will...

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Business

L Catterton increases its stake in Etro

L Catterton, the global private equity firm in with LVMH has a minority stake, has reinforced its investment in Italian luxury fashion house Etro through a new 1.73 million euros capital injection. Approved in a shareholders' meeting led by CEO Fabrizio Cardinali, the recapitalisation follows a substantial 15 million euro capital boost...

Retail

Etro's Middle East expansion sees new store opening in Bahrain

Italian luxury house Etro continues its expansion across the Middle East with the inauguration of a new boutique at the Marassi Galleria Mall in Bahrain. The store opening follows recent openings in Riyadh and Dubai, solidifying the brand's foothold in the region. Nestled on the ground floor of the Marassi Galleria Mall, the boutique is designed...

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Business

Etro launches made-to-measure service

Italian fashion label Etro has launched a new made-to-measure service for its menswear offering, dubbed ‘Etro Unique’. The concept is at the core of the brand’s recently opened store in Milan, located at Via Monte Napoleone 5, as revealed in a press release. The location marks the brand’s first retail space dedicated to solely men’s tailoring...

Fashion |Beauty

Coty and Etro sign new beauty and fragrance license

Beauty and cosmetics giant Coty has inked a long-term beauty license with luxury Italian fashion house Etro to produce and distribute its signature fragrance lines and home scent collections beyond 2040. In a statement, Coty said that the deal will actively drive the expansion of Etro’s fragrances, and it will also work with the fashion house to...

Fashion |In Pictures

In Pictures: Etro unveils AI-powered campaign for SS24

Etro has revealed a new artificial intelligence (AI) campaign to exhibit its SS24 collection, made in collaboration with digital artist Silvia Badalotti alongside the brand’s creative director Marco De Vincenzo. The ‘ADV’ campaign, constructed on the concept of ‘Nowhere’, consists of synthetic imagery formed through the use of Badalotti’s verbal...

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Retail

Etro introduces made-to-order service in Milan boutique

Italian luxury label Etro has announced the launch of a new Made-to-Order service for men exclusively at its Milan-based boutique. Dubbed ‘Etro Unique’, the feature’s introduction follows the inauguration of the brand’s first store dedicated to men’s tailoring, which officially opened its doors on January 14 amid the city’s ongoing menswear...