Golf news and archive

Sunday Swagger partners with Pennzoil and Team Penske for collection

Performance golf and lifestyle brand Sunday Swagger has partnered with Pennzoil, motor oil brand, to launch a collaborative collection featuring American pro racing Team Penske. The collection is said to be inspired by Pennzoil's roots in motorsports, the brand’s ongoing partnership with Team Penske, and its “pursuit of performance and longevity...

FashionPress Release

Ecco® Golf introduces Biom ® C5 – natural performance, evolved for every condition

Blending natural motion with cutting-edge innovation, the new ECCO GOLF BIOM C5 represents the evolution of performance design. Combining advanced athletic comfort with premium Scandinavian craftsmanship, BIOM C5 is engineered to deliver exceptional control, stability, and breathable waterproof protection in every round. Building on the legacy...

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Callaway to debut premium line under extended Topgolf and Perry Ellis deal

Topgolf Callaway Brands Corp has extended its licensing agreement with Perry Ellis International for Callaway, which will see the golf apparel label venture into premium wear and embark on a new phase of global expansion. Under the amended multi-year deal, first signed in 2009, the collaboration with Perry Ellis will now continue through...

Fashion |In Pictures

Fabletics launches capsule collection with Malbon Golf co-founders

Activewear brand Fabletics has unveiled a collaboration with Malbon Golf co-creators Stephen and Erica Malbon, merging active performance with golf-inspired streetwear. The 27-piece ‘Stephen and Erica Malbon for Fabletics’ collection aims to offer a “unique spin on traditional golf attire,” and marks the first time the golf apparel visionaries...

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Amid legal action: F&F eyes acquisition of TaylorMade

After the launch of what was alleged to be a nonconsensual sales process for TaylorMade, F&F has now announced its intention to pursue a potential acquisition of the US golf brand. The company has appointed Goldman Sachs as its exclusive financial advisor to look into a takeover of TaylorMade, noting that it was assessing an “array of strategic...

Retail

Eastside Golf opens first US storefront

Eastside Golf is venturing into retail. The Californian brand has opened its first US-based retail store in Detroit Metropolitan Airport in Michigan. Located in Terminal A and operated in partnership with travel retail operator Paradies Lagardère, the 300 square foot store houses a curated selection of the brand’s apparel and accessories. The...

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F&F considers legal options over “unilaterally initiated sale” of TaylorMade

Two Korean investors are battling over the ownership of golf apparel brand TaylorMade. South Korean fashion company F&F Co. Ltd. has accused private equity firm Centroid of “unilaterally” initiating a sale of the US brand “without obtaining F&F’s prior consent”. The move is “prompting serious concerns”, F&F said in a statement, with the company...

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Fashion |In Pictures

Gap unveils golf-inspired collaboration with Malbon

American retailer Gap is launching a golf-inspired capsule collection with Los Angeles-founded golf lifestyle brand Malbon Golf that aims to celebrate “individuality and timeless style across generations”. The Gap x Malbon collection launches on June 6 and blends Malbon's signature golf aesthetic with prep-inspired Gap essentials, offering...

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Cole Haan to expand into performance apparel through Catapult Group deal

US lifestyle brand Cole Haan is preparing to step into the performance apparel category through a new exclusive agreement with sports tech platform Catapult Group. As part of the deal, Catapult Group’s co-CEO, Scott Davis, will take on the role of president of Cole Haan Golf, in which he will oversee global strategy and go-to-market operations....

Fashion

Devereux Golf partners with Johnnie Walker for limited-edition golf bag

Golf apparel brand Devereux Golf has partnered with blended scotch whisky brand Johnnie Walker once more to create a limited edition Sunday Golf bag. Building on the success of their first two capsule collections, the Johnnie Walker Blue-Label-inspired Sunday Golf Bag comes in a deep blue shade with gold accents. Made from premium materials, the...

Fashion |In Pictures

Golf influencer Grace Charis launches golf apparel collection

Grace Charis, a golf influencer known for her slow-motion videos showcasing her golf swing, has launched her own golf apparel brand aimed at “adventure-driven” golfers. Charis, who has more than eight million followers across Instagram, TikTok and YouTube, said in a statement: "Golf is more than a sport; it's a way to see the world, meet new...

Fashion

Devereux Golf launches second collection with Johnnie Walker at WM Phoenix Open

Golf apparel brand Devereux Golf has launched its second collaborative capsule collection with Scotch brand Johnnie Walker. Building on the first collaboration launched under the Johnnie Walker Clubhouse program in 2024, the second collection, titled “Keep Walking Collection,” includes an expanded range of apparel and accessories, including...