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Hollister launches gamer training programme with Fortnite champion Kyle Giersdorf

American clothing brand Hollister has announced it has named Kyle ‘Bugha’ Giersdorf, Fortnite’s world cup champion, its official chief gaming scout, alongside the revelation the label will be launching a new gamer training programme. In the brand’s first partnership with a professional gamer, Bugha has been selected to pick emerging streamers...

Oct 15, 2021