Influencers news and archive

Social media drives Gen Z shopping habits

LTK, the creator-guided shopping platform, has revealed that influencers are driving the majority of Gen Z’s shopping decisions, with 79 percent stating that their shopping originates from social media. According to LTK’s latest ‘Gen Z Shopping Study,’ social commerce has a major impact on Gen Z shopping behaviours, both online and in-store,...

Fashion Featured

Influencers can help people switch to sustainable living

Research from Unilever suggests that social media influencers can have a positive impact on consumer behaviour, especially when it comes to sustainability. Unilever partnered with a cohort of eco-conscious influencers and behavioural scientists to examine the role of influencer content in impacting sustainable choices. In partnership with the...

Fashion

Sustainable influencers take on fast fashion

Paris, France - Sustainable influencer Masego Morgan was shocked when a fast fashion giant offered her 1,000 dollars (about 811 pounds) for a single social media post to promote its brand. Not only had the South African social media star never been offered that kind of money, the company represents exactly what she is against: overconsumption of...

Business

YouTube creators can now monetise revenue via short-form video

It may have been a long time coming, but YouTube will officially let creators monetise ad revenue on its short-form video making platform, Shorts, from February. Shorts is the short-form section of the video-sharing website YouTube, hosting content much like YouTube's primary service but in a vertical format with a maximum length of 60 seconds....

Fashion Featured

Is New York Fashion Week making a comeback?

Before COVID-19 plagued the world and threw a wrench in our lives, Fashion Month proceeded as per usual. There was the usual run of shows, the celebratory after-parties, and a nearly endless pool of social media content. New York Fashion Weeklong had the honor of kicking off the inaugural Fashion Month, but in the years before COVID-19,...

Fashion

Pinterest launches first UK Creator Fund for under-represented creators

Social media network Pinterest has launched its Creator Fund in the UK to elevate under-represented creators, following the successful launch in the US last year. The Creator Fund aims to reduce barriers of entry for creators from historically marginalised communities, including Black, LGBTQIA+, Asian, Indigenous people, as well as people with...

People

Chinese influencer dubbed 'livestream queen' hit with record fine

The social media accounts of an influencer known as China's 'livestreaming queen' disappeared on Tuesday, after she was ordered to pay a record 200 million dollar fine for tax evasion. Huang Wei, known by her username Viya, is one of China's most prominent livestreamers in an e-commerce sector that has accelerated its rapid growth despite the...

Fashion

New generation of Asian influencers share the future of the metaverse

Sporting neon hair and flawless skin, Bangkok Naughty Boo is one of a new generation of influencers in Asia promising to stay forever young, on-trend, and scandal-free -- because they are computer generated. Blurring the lines between fantasy and reality, these stars are hugely popular with teenagers in the region and will yield increasing power...

BusinessFeatured

Pinterest to rollout monetisation for creators in new revamp

Social media platform Pinterest has unveiled a redesign of the platform experience for the “next generation of creators” with a new homepage and features designed to empower creators including a monetisation programme, alongside more shoppable options. The new revamp aims to put creators at the core of the social media platform, enabling them to...

Fashion Featured

Hollister Co launches fashion brand with Charli and Dixie D’Amelio

Hollister Co., a division of Abercrombie and Fitch Co., is co-creating an apparel brand with social media personalities Charli and Dixie D’Amelio. Social Tourist will debut exclusively in Hollister stores and online on May 20 and is described by the retailer as a “trend-forward” brand that has been “imagined and inspired by Charli and Dixie’s...

Fashion

Dupe influencers’ spread counterfeits on social platforms – harming consumers and brands

Today, the American Apparel & Footwear Association released a new report on the role a small, but fast-growing group of social media influencers play in the spread of counterfeit products. The report provides a detailed account of the alarming behavior by “dupe influencers” who collectively generate millions of views, likes, and shares of...

Business

Klarna launches influencer council to guide online advertising

Klarna, a buy-now-pay-later payment provider, has launched an influencer council to develop guidelines for influencers and brands alike advertising online to develop better marketing practices. According to Klarna, the council aims to deliver clarity for consumers, brands, influencers, and advertising bodies regarding what is and isn’t...