Iro news and archive

French brand Iro plans expansion in UK

The high-end Parisian brand Iro - popular with celebrities like Kate Moss, Gwyneth Paltrow and Scarlett Johansson and known for its clean and sporty look with an arty angle - has its eyes firmly planted on Europe and the United States when it comes to expanding beyond home shores. For the second quarter of the year, Iro is planning to open 17...

Apparel

IRO to make London debut

French fashion brand IRO is set to open its first UK store this summer at Brompton Cross in West London. The Paris-based label, which launched in 2004 by brothers Laurent and Arik Bitton, currently has 76 outlets and 10 stores across America, Europe and the UAE, and the UK store is expected to be the first of many, with property agent Cushman &...

Apparel

French brand Iro to open stores in London and Los Angeles

Iro is planning to open new stores in London and Los Angeles by 2014. The luxury brand recently opened its first concept store in Rome, Italy. The store offers Iro’s menswear and womenswear lines, as well as Iro Jeans, their new denim collection. Brothers Arik and Laurent Bitton were inspired to start the company after running their own music...