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Swarovski reveals new brand identity and store redesign

The world’s largest crystal manufacturer, Swarovski, has revealed a new brand identity, which it states offers a “bold vision that celebrates crystal in all its forms” that includes the reimagining of the Swarovski Swan under the leadership of Giovanna Engelbert, the brand’s first-ever global creative director appointed last year. The revamped...

Feb 23, 2021