Lululemon news and archive

Lululemon vs. Costco dupe lawsuit: Understanding the legal battle

Lululemon sued Costco over the sale of dupes. A dupe is a product that mimics a more expensive item's look and feel to capitalise on its reputation, without necessarily copying the brand name. This dispute is one of a series of recent altercations involving brands against private labels. These brands, which tend to have the strongest reputations...

People

Lululemon Americas head exits, names new CCO

Canadian activewear brand Lululemon has announced that its president of the Americas and global guest innovation, Celeste Burgoyne, is due to exit the company “for a new opportunity outside of the industry”. According to a press release, Burgoyne will remain in her position until the end of December 2025 to ensure a smooth transition. Burgoyne...

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Retail

Lululemon opens new flagship store in SoHo, New York City

Canadian athletic wear brand Lululemon has opened its newest flagship store in New York City. Located in the heart of SoHo, at the corner of Broadway and Spring Street, the new store marks Lululemon’s introduction of its new creative concept in North America. Among the brand’s largest stores worldwide, measuring more than 17,000 square feet...

Fashion |In Pictures

Lululemon unveils Team Canada Olympic and Paralympic uniforms

Canadian athleisure brand Lululemon has unveiled its new athlete kit for Team Canada ahead of the Milano Cortina 2026 Olympic and Paralympic Winter Games, including uniforms for the opening and closing Ceremonies, as well as medal ceremonies, media appearances, travel days and daily life in the athlete village. This marks Lululemon’s third Games...

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Fashion |In Pictures

Lululemon continues to expand its reach into licensed sporting merchandise

Canadian activewear brand Lululemon is expanding its partnership with Fanatics with an elevated apparel collection for fans of the National Football League (NFL), continuing to expand its reach into licensed apparel for sports teams and leagues, following the success of its multi-year collaboration with the National Hockey League (NHL), which...

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Retail

Global brands intensify focus on India’s fast-expanding consumer base

Global fashion and luxury brands are increasingly shifting their focus to India as growth in mature markets stagnates, according to a report by The Economic Times. The attraction is grounded in India’s large population of aspirational, younger consumers with rising incomes — a demographic that is reshaping spending patterns and brand strategies....

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Fashion

Lululemon registers trademark name 'LULULEMON DUPE'

In an unexpected move, Lululemon Athletica Inc. has secured a trademark application for the name ‘LULULEMON DUPE’ from the US Patent and Trademark Office, highlighting a probable change in how the athletic brand tackles copycats. The Canadian brand secured the trademark on October 21, as first reported by The Fashion Law, after filing to...

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Business

Analysis: Lululemon shares navigating a period of flux

Vancouver-based Lululemon Athletica Inc. (LULU) has established itself as a major player in the global athletic apparel and accessories sector. The company's core business revolves around designing, distributing, and marketing high-quality yoga-inspired apparel and accessories for women and men. With a strong brand identity and a focus on...

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Adidas and Puma shares defy Lululemon disappointment

Looming high share losses at competitor Lululemon did not affect Adidas and Puma on Friday. While Adidas shares ended up 0.8 percent higher after a subdued start, Puma's share price was moderately above breakeven, at 0.4 percent. Meanwhile, Lululemon's share price was heading for a 17 percent slump in pre-market US trading due to a disappointing...

People

Lululemon names first chief of AI

Canadian athleisure brand Lululemon has appointed Ranju Das as its first-ever chief AI and technology officer, as it looks to leverage artificial intelligence to improve product innovation and personalise the customer experience. Das has more than two decades of leadership experience scaling global organisations and driving AI-first innovation...

Retail

Lululemon opens first store in Italy

In a continuation of its international expansion plans, Canadian athleisure giant Lululemon has opened its first store in Italy. Located at Vittorio Emanuele II 24/28 in Milan, the site’s launch marks the first time the brand’s range of athletic apparel and accessories is physically available to the Italian market. The store spans 5,700 square...

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Tepid efforts dominate when it comes to corporate climate action

None of 55 major global companies achieved a high or even reasonable integrity in regards to their climate strategies. This is what the 2025 Corporate Climate Responsibility Monitor (CCRM) found out. The report analyses the climate strategies of 55 major global companies and evaluates the transparency and integrity of their climate pledges. It...