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L’Oréal debuts virtual makeup and hair for avatars in Ready Player Me

Beauty giant L’Oréal has revealed a new partnership with cross-game avatar platform Ready Player Me, which will allow a selection of its makeup and hair styles to become available in the platform’s avatar creation programme. Two of the group’s brands, Maybelline New York and L’Oréal Professional, will premier exclusive looks through the...

Nov 18, 2022

Business

Charlotte Tilbury unveils virtual holiday store experience with customisable avatars

Beauty label Charlotte Tilbury has introduced a new virtual shopping experience for the holiday season, developed alongside experiential e-commerce platform Obsess. It comes as the platform launches its ‘Branded Avatars’ offer, allowing shoppers entering partner brands’ virtual stores to customise the avatar they will use to navigate through the...

Nov 18, 2022

Fashion |In Pictures Featured

Adidas Originals launches inaugural NFT wearables collection

Adidas Originals have unveiled its debut collection of blockchain-based virtual wearables, as it looks to strengthen its “community-based, member-first,” open metaverse strategy. Housed under a new ‘Virtual Gear’ product category, the 16-piece limited collection of virtual wearables will be released as non-fungible tokens (NFTs) on...

Nov 17, 2022

Business

Metaverse fashion market to grow 6.61 billion dollars, led by brands entering digital platforms

A new report by Technavio has suggested that the global metaverse in fashion market size is expected to grow by 6.61 billion dollars from 2021 to 2026, accelerating at a compound annual growth rate (CAGR) of 36.47 percent. The market research firm said that the rise comes as growing numbers of fashion brands enter metaverse platforms, alongside...

Nov 15, 2022

Fashion Featured

Nike launches Web3 platform Swoosh

Nike has launched a new web3-enabled platform for the brand’s virtual designs and digital community. Called Swoosh, the sporting giant said the platform will have its own domain – welcome.swoosh.nike - where users can create, purchase and potentially earn royalties from interactive digital objects such as virtual shoes or jerseys. Currently in...

Nov 15, 2022

BusinessFeatured

A complete guide of metaverse terms you need to know

Digital worlds and the metaverse are becoming increasingly hard to avoid, as younger generations and their digitally-centred lifestyle begin to have further influence over the way brands communicate with their audiences. As this progression continues, more and more terms have been adopted and introduced to describe the widening range of elements...

Nov 10, 2022

Report

Facebook, Instagram parent Meta cuts 11,000 jobs

Meta, the parent company of social media giants Instagram and Facebook, has announced it will cut 11,000 jobs, or 13 percent of its workforce, in a bid to slash costs. In a letter to employees, founder and CEO Mark Zuckerberg said the company will also be cutting discretionary spending and extending its hiring freeze through Q1 to become “a...

Nov 9, 2022

Fashion Featured

Roblox says Gen Z values digital clothing as much as physical garments in new trend report

Open world gaming platform Roblox has published a new report in which it has evaluated the current trends and possible future behaviours of its 50 million strong user base and their relationship with digital fashion. The 2022 Metaverse Fashion Trend Report comes as part of a new collaboration between Roblox and Parsons School of Design, which...

Nov 1, 2022

Business

L’Oréal launches metaverse-focused accelerator programme with Meta

Beauty giant L’Oréal has announced the launch of a start-up scheme with social media group Meta, formerly Facebook, which will focus on the development of an “inclusive” metaverse ecosystem. The acceleration programme, specifically established by L’Oréal Groupe in France, aims to empower and support start-ups that are looking to build an...

Oct 27, 2022

Fashion |Interview Featured

How Black PR is helping its brand portfolio enter the metaverse

Increasing digitisation has seen many brands and retailers begin to venture into the fairly uncharted realm of the metaverse. With knowledge on this space often lacking, many are turning to platforms and digitally-advanced companies to help lead them into this cryptic market. London-based Black PR is among those that is evolving its services for...

Oct 26, 2022

Business

Metav.rs and Sknups among first participants in Farfetch’s Web3 accelerator programme

Farfetch has revealed eight start-ups that will make up the first participants of its Web3-based accelerator and investor programme, Dream Assembly Base Camp. The initiative, which the luxury retailer launched alongside Outlier Ventures, aims to bolster businesses that are working to shape the future of Web3 luxury e-commerce. Through the remote...

Oct 25, 2022

CultureFeatured

Screenwear exhibition highlights short but complex history of digital fashion

With the launch of Metaverse Fashion Week in March and the array of virtual campaigns being led by brands throughout the industry, it is fair to say that digital fashion is currently at the centre of conversation. As it continues to grow, those unfamiliar with the concept have begun to question: “Why does this relate to me?” It is this query...

Oct 17, 2022