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L’Oréal debuts virtual makeup and hair for avatars in Ready Player Me

Beauty giant L’Oréal has revealed a new partnership with cross-game avatar platform Ready Player Me, which will allow a selection of its makeup and hair styles to become available in the platform’s avatar creation programme. Two of the group’s brands, Maybelline New York and L’Oréal Professional, will premier exclusive looks through the...

Nov 18, 2022