Metaverse news and archive

Case law: How protected is a brand in the metaverse?

In a rapidly digitising world, protecting brands is becoming increasingly complex and essential, even alongside the rise of the metaverse. With the evolution of technologies such as virtual reality (VR), the metaverse is becoming a new arena in which companies need to establish and protect their brand identity. What exactly is the metaverse and...

Retail

Harrods to host multisensory cinema experience

Xydrobe, a VR cinema pioneer, will host a multisensory experience on the 5th floor at Harrods commencing in June. The company is set to unveil a cutting-edge virtual reality cinema at the luxury department store, will seat up to 20 guests and feature monthly changing 4D brand experiences. Xydrobe is a company that collaborates with luxury brands...

Fashion

LoveShackFancy launches pop-up shop on Roblox

New York-based fashion, lifestyle and beauty brand LoveShackFancy has teamed up with Stratosphere Studios to launch an immersive pop-up shop on the metaverse platform Roblox. The activation will run in Roblox’s ‘Family Life’ shopping district until April 8, and brings LoveShackFancy's feminine, whimsical aesthetic and charm to the metaverse. The...

Fashion |OPINION

Is fashion's love affair with the metaverse over?

The diminishing enthusiasm of the fashion industry for the metaverse appears to align with a broader trend, where companies are increasingly directing their focus towards generative AI rather than the realms of immersive internet and digital avatars. Data from S&P Global Market Intelligence Kagan shows funding rounds involving 278 metaverse...

Business

Mango wins NFT copyright case in Spanish courts

In a significant legal development, Mango emerged victorious in a lawsuit filed by the Spanish copyright society VEGAP for copyright infringement. The lawsuit pertained to the generation of NFTs (Non-Fungible Tokens) based on the artistic creations of three highly regarded Catalan artists which Mango showed in the US. For the opening of a Mango...

Retail

Mango enters Roblox as it strengthens digital innovation

Mango is reinforcing its commitment to digital innovation through its entry into Roblox, an immersive platform with over 70 million daily active users. The company has inaugurated its inaugural virtual store within the Outfit Shopping Mall on Roblox, where users can purchase Mango Teen digital garments and products for their avatars. Teaming up...

Fashion |In Pictures

MCM unveils virtual store on the Caliverse

German luxury fashion brand MCM is stepping into the metaverse in partnership with Caliverse, the next-generation metaverse platform set to launch during the first half of 2024. MCM teased its new virtual shop set to launch on Caliverse during the 2024 Consumer Electronics Show, which it states will "break down boundaries" and allow users to...

Fashion

Gamefam report: Importance of virtual merchandise underlined

While 2022 proved to be a strong year for the virtual realm and its definitive metaverse platforms, the existence of such digital worlds were brought into question at the beginning of the year when the sector’s biggest players – namely Meta and Microsoft – began initiating U-turns in their adoption of the technology. Despite this, open-world...

Fashion |Opinion Featured

Fashion tech: In 2023 the metaverse took a back seat

When the world was housebound during the pandemic, all things digital stepped to the fore. Not a week went by without a fashion brand launching a digital activation, aiming to build communities in the ether via augmented reality, virtual reality, or any other Web3 application, all to appeal to our avatars and seek revenue via new digital...

Podcast

Podcast: What will people wear in the future? (3 weird theories about clothes)

What will the man of the future wear? Some 30 years ago, people thought the world would look like the animated series The Jetsons, but we are not there yet. What theories are out there now about the future of clothing? The podcast 'What is fashion technology?' zooms in on three theories. Source: Future Squish, Fashion Innovation Podcast

Fashion

Macy’s unveils ‘mstylelab’, a new fashion platform that blurs lines between physical and digital worlds

US department store Macy’s has launched a new future-looking engagement platform, mstylelab, that blends the physical and digital worlds to create “cutting-edge experiences.” Part of Macy’s web3 digital strategy, the online platform offers users a new digital space for style inspiration and fashion immersion experiences. Accessible on any device...

Fashion Featured

Fashion tech is front row at Jenn Lee's LFW phygital presentation

Acer, in partnership with Portal: M, a Taiwanese digital fashion startup, has announced an innovative collaboration with renowned designer Jenn Lee. The collaboration brings the fashion collection for London Fashion Week into the digital realm, highlighting the transformative potential of the metaverse in the fashion industry. By integrating...