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Business

Pantone partners with Spatial Labs on wearable metaverse technology

Colour authority company Pantone has revealed a new partnership with Spatial Labs (sLABS) with the launch of a wearable hardware product that looks to standardise colours in the metaverse. Coined by sLABS as ‘the wearable internet’ and entitled LNQ, the device hopes to enhance user experience in Web3. Founded by Iddris Sandu, the technology has...

May 20, 2022

BusinessFeatured

5 Most popular strategies brands are using to enter the metaverse

While the digital world isn’t necessarily a new concept, the fashion industry’s presence within it has been rapidly increasing over recent years, with 2022 in particular proving to be a year that has so far been full to the brim of digital integration and metaverse activations. A new report by Fashionbi has explored the various ways brands are...

May 17, 2022

Schools

Amsterdam Fashion Institute launches digital design summer course

The Amsterdam Fashion Institute (AMFI) has launched a two-week digital design summer course entitled ‘Virtual Fashion Design: The New Real’. As digital fashion weeks, digital filters, the metaverse and virtual shows are increasingly becoming a part of the fashion industry, AMFI has created this course to offer in-depth knowledge about 3D virtual...

May 17, 2022

Fashion

Boohoo launches NFT avatar collection

Fast fashion retailer Boohoo has revealed a new non-fungible token (NFT) avatar collection in collaboration with four female artists. The collection includes 230 unique traits and features, referencing distinct fashion items for the brand’s product range that are sported by 30,000 one-of-a-kind avatars. Holders of the NFT gain access to future...

May 17, 2022

BusinessFeatured

Clarks makes its metaverse debut through Roblox

Footwear specialist Clarks has taken its first steps into the digital landscape with the launch of an immersive experience through the metaverse platform, Roblox. Created in partnership with metaverse development studio Melon, the Cicaverse experience celebrates the retailer’s unisex sneaker style, the Cica. “We’re super excited to bring our...

May 16, 2022

Schools

Esmod launches digital fashion design class

Esmod, a French fashion design and business school, is aware of the digital revolution in the world and wants to support its future students in adapting to the fashion industry. In this era of time, the fashion school has launched a Meta-Wear class dedicated to the creation of digital fashion. Scheduled for the start of the 2022 academic year,...

May 16, 2022

Business

Balmain partners with NFT marketplace, Mintnft

French fashion house Balmain is preparing to delve further into the metaverse in a new partnership with non-fungible token (NFT) marketplace, Mintnft. In a release, the platform said it wanted to bring the brand’s heritage into the Web3 world through the long-term, global partnership. The collaboration will consist of a NFT linked to Balmain’s...

May 13, 2022

Business

Hivestack launches metaverse-focused research division for out-of-home advertising

Ad tech company Hivestack has announced the launch of a new research division that will focus on out-of-home (DOOH) advertising for retail in the metaverse. Led by former Microsoft research managing director P. Anandan, who will act as a special advisor to drive the initiative, the division comes as a response to the growing trend for retailers...

May 12, 2022

Fashion Featured

Digital clothing creators talk designing for Roblox’s metaverse world and virtual fashion's future

Virtual fashion has become a flourishing industry over the past year, with many brands climbing over one another to dip their toes into the industry’s new metaverse presence. Roblox is one platform that has particularly caught the attention of brands, boasting a community of 49 million active users that take to its virtual world daily to play...

May 9, 2022

BusinessFeatured

Mark Zuckerberg meets Italy's fashion elites to discuss next generation of smart wearables

Meta’s CEO Mark Zuckerberg is on a charm offensive, meeting with Milan’s top fashion professionals to discuss the next generation of smart wearables in virtual reality. The founder of Facebook and parent of WhatsApp and Instagram, Meta is heavily investing in the future of wearable technology and last year launched a range of smart glasses with...

May 7, 2022

Retail

Gucci to accept cryptocurrency in its stores

Gucci is to accept cryptocurrency payments in its boutiques. The roll-out is set to begin with selected stores in the U.S. The Italian luxury house said will accept Bitcoin, Ethereum, dogecoin and Litecoin. The Kering-owned company joins brands including Off-White and Philipp Plein, who aim to service new communities and accept virtual...

May 7, 2022

News

Polimoda launches ‘Fashion for Metaverse’ course in collaboration with Monogrid

Florence-based fashion school Polimoda has launched the ‘Fashion for Metaverse’ short course in collaboration with digital creative agency Monogrid. The four-week course is designed for advanced students and professionals who wish to focus on the development of digital fashion creations for the metaverse and NFTs. Students will explore both the...

Apr 29, 2022