Millennials news and archive

Why Gen X may actually be more sustainable than Gen Z

Many assume that Gen Z is the most "woke" and environmentally conscious generation, and, for the most part, they are not wrong. A study by Deloitte found that those born between 1997 and 2012 are more likely to adopt sustainable habits than older demographics, from avoiding traveling by plane to embracing vegan or vegetarian diets and steering...

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Fashion |Report

New Stitch Fix research highlights challenges of summer workwear dress codes

With temperatures hitting over 100 degrees Fahrenheit this week, the urge to wear a slip dress or flipflops to work increases, until traditional office dress codes come to mind, that is. A recent survey from Creative Access, a diversity and inclusion social enterprise, underscores this uncertainty when it comes to summer workwear: 82 percent of...

Fashion |In Pictures

Pacsun launches new premium menswear line: Field of Study by Pacsun

Californian lifestyle brand Pacsun has launched a new premium menswear line under the name Field of Study by Pacsun. Described as a "refined extension of the brand's core identity," the new line is inspired by elevated daywear favored by California's elite and upper class. Pacsun launches new premium menswear line: Field of Study by Pacsun...

Podcast

Podcast: Outfits that both Millenials and Gen Z can agree on

This week's "Nothing to Wear" episode features the host, in conversation with social media star Liv James, exploring matching sets, sheer skirts, and the ongoing fashion debate between Gen Z and millennials. They challenge the notion of age-related clothing restrictions and discuss how both generations can find inspiration in each other's style.

Fashion

Gen Z and millennials prioritising quality and sustainability for luxury purchases

Gen Z and millennial consumers are driving a shift towards “accessible luxury,” prioritising quality, sustainability and a secure, seamless shopping experiences, according to new research from Tink, the payment services and open banking platform. The research, conducted by Censuswide in the UK, shows that Gen Z and millennial consumers, who...

Retail

2023 Millennial Survey reveals post-pandemic spending habits

The investment bank Roth MKM published its proprietary 2023 Millennial Survey last week, displaying trends, spending patterns and favourite brands of various categories. Managing director and head of consumer investment banking at Roth MKM Paul Zaffaroni sums up in a release: “Health and wellness and convenience have become more important for...

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Fashion

Millennials and Gen Z driving the demand for metaverse fashion

Millennial and Gen Z consumers are leading the way when it comes to buying fashion in the metaverse, according to new research from Centra, the headless commerce platform for fashion and lifestyle brands. The research of more than 2,000 UK shoppers revealed that just 9 percent of Brits across all age demographics have bought fashion in the...

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Retail

Why Gen Y & Z continue shopping despite crisis

Closed stores and strict hygiene measures are the images that have gone around the world since the outbreak of the coronavirus pandemic. Even though stores have reopened in many places, full purchasing power has not yet returned. However, the internet generation does not seem to be affected by this and continues to go on shopping sprees, online...

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Video

Video: Meet the millennial disrupting sneakerhead culture

Sophia Altholz, founder and creator of SophDawg, always thought of herself as a doodler and drawer. She took this hobby and turned it into a passion. Using a questionnaire to learn more about a customer, she creates custom sneakers with colorful characters and designs. Source: Insider, YouTube.

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Fairs

China’s fashion industry struggles to target millennial shoppers

Shanghai - While China is on course to surpass the US as the world’s biggest clothing market this year, the future of the country’s fashion industry is still uncertain. Chinese fashion companies have yet to figure out how to appeal to millennials and succeeding generations as labor costs increase the pressure to automise production and adjust...

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Retail

Gen Z likes shopping brick-and-mortar

Despite all this talk of the decline of brick-and-mortar, the retail apocalypse that everyone thought was coming might not be bringing about the end of days after all. According to the results of a recent LIM College survey, Generation Z, in contrast to their predecessor generational group, Millennials, likes shopping in stores more than online....

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Business

Research reveals where and how Generation Z wants to work

Generation Z (those aged 17-24) is entering the workforce now. What are these young job seekers looking for and how do they compare to their older counterparts? Recruiting website Glassdoor has analyzed the job seeking behavior of their youngest members from the United States to find out. Turns out most of them aspire to work in tech positions....