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Tried and tested revenue streams for fashion brands in the Metaverse

Digital demand for fashion and luxury brands is expected to explode and bring in extra sales for the industry that could reach 50 billion dollars by 2030. Meanwhile, the Metaverse’s market share in the fashion industry is expected to increase to 6.61 billion dollars in the next five years. “Revenue streams from digital mediums for luxury brands...

Oct 17, 2022

Fashion |In Pictures

Pacsun launches collection with The Metropolitan Museum of Art

Pacsun is delving into the world of fine art for its exclusive capsule collection in collaboration with The Metropolitan Museum of Art in New York City. ‘The Study of Fine Arts: Highlights from The Met Reimagined by Pacsun’ capsule blends fine art with fashion and includes 30 essential autumn and winter pieces, including sweatsuits, T-shirts,...

Oct 10, 2022

Fashion

Pacsun partners with digital influencer, Miquela

Fashion retailer Pacsun has announced a new partnership with virtual influencer Miquela as it looks to continue building on its connection with Gen Z through the digital world. The duo will be collaborating on social content for the brand’s back-to-school and 2022 holiday campaigns. “Miquela has become a digital muse for Pacsun and we’re...

Aug 15, 2022

Retail

Pacsun revamps SoHo flagship

New York’s Pacsun SoHo flagship has a new facelift. The store recently debuted a new look after being embellished with the brand’s newly released Etoile Monogram Capsule pattern in celebration of the summer 2022 collection. Pacsun’s Etoile Monogram Capsule is a fully gender-fluid collection inspired by the sand and sea of California’s coastline,...

May 9, 2022

BusinessFeatured

Pacsun introduces resale offering with ThredUp technology

Multibrand retailer Pacsun has partnered with ThredUp to introduce a 360-resale programme that will allow customers to resell and shop second-hand clothing directly through Pacsun’s website. Pre-Loved Pac comes as part of ThredUp’s Resale-as-a-Service (RaaS) package, in which the technology company builds a white-labelled resale channel for a...

Apr 7, 2022

Retail

Pacsun opens virtual mall experience in Roblox

Youth retailer Pacsun has taken another step into the virtual world with the opening of a digital mall in the metaverse social media platform, Roblox. Pacworld, which comes as an expansion of Pacsun’s growing Roblox presence, is an interactive experience that allows users to own and operate their own mall within the space, tasked with the object...

Apr 1, 2022

Fashion

Pacsun unveils gender-neutral collections with Fashion Scholarship Fund

Youth-centred fashion retailer Pacsun has revealed two collections from the winners of its Gender-Neutral Design Competition, established in partnership with the Fashion Scholarship Fund (FSF). Announced last year, winners Oli Carrillo and Allegra Abrams were selected to work with the retailer’s product and development teams to manufacture and...

Feb 11, 2022

Business

Pacsun unveils first NFT series

In a continuation of its youth-centred strategy, Pacsun has revealed its further exploration of the metaverse with the launch of a non-fungible token (NFT) series, Pac Mall Rats. The initial release will include three rat NFTs, each representing the brand’s retail locations in Los Angeles. Over time, it plans to launch a further 300 unique Pac...

Feb 1, 2022

Fashion

Pacsun to release first NFT

Retailer Pacsun has announced the upcoming release of its first NFT. Jumping on the digital trend that seems to have infected the fashion world en masse, Pacsun’s NFT will be an exclusive animation of its original logo. The bid has started at 0.1087 ETH, or 515.35 dollars. Celebrating 40 years of Pacsun, the brand will donate 100 percent of the...

Dec 1, 2021

Video

Video: Pacsun holiday collection

In this video, Pacsun has released its holiday collection. Watch the video below. Video: Pacsun via YouTube Photo credit: Image: Pacsun via Youtube

Dec 1, 2021

Retail

Pacsun opens first Pacsun Kids store

Pacsun has opened its first Pacsun Kids store at the Mall of America. Connected directly to the Pacsun adult store, the 1,435 square foot location opened on November 4. The retailer’s newest category has also been designed without gender, and for ages 4 to 14. To celebrate the opening, the brand launched two digital initiatives. One was a...

Nov 8, 2021

Business

Pacsun launches denim recycling initiative

Pacsun has announced a collaboration with Cotton Incorporated’s Blue Jeans Go Green Denim Recycling Program. Pacsun’s ‘Pacdenim For A Better Tomorrow’ initiative will introduce co-branded denim recycling bins in five different Pacsun locations, including at its Los Angeles flagship store. Customers who drop off their used denim items receive 10...

Oct 8, 2021