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Pacsun revamps SoHo flagship

New York’s Pacsun SoHo flagship has a new facelift. The store recently debuted a new look after being embellished with the brand’s newly released Etoile Monogram Capsule pattern in celebration of the summer 2022 collection. Pacsun’s Etoile Monogram Capsule is a fully gender-fluid collection inspired by the sand and sea of California’s coastline,...

May 9, 2022

BusinessFeatured

Pacsun introduces resale offering with ThredUp technology

Multibrand retailer Pacsun has partnered with ThredUp to introduce a 360-resale programme that will allow customers to resell and shop second-hand clothing directly through Pacsun’s website. Pre-Loved Pac comes as part of ThredUp’s Resale-as-a-Service (RaaS) package, in which the technology company builds a white-labelled resale channel for a...

Apr 7, 2022

Retail

Pacsun opens virtual mall experience in Roblox

Youth retailer Pacsun has taken another step into the virtual world with the opening of a digital mall in the metaverse social media platform, Roblox. Pacworld, which comes as an expansion of Pacsun’s growing Roblox presence, is an interactive experience that allows users to own and operate their own mall within the space, tasked with the object...

Apr 1, 2022

Fashion

Pacsun unveils gender-neutral collections with Fashion Scholarship Fund

Youth-centred fashion retailer Pacsun has revealed two collections from the winners of its Gender-Neutral Design Competition, established in partnership with the Fashion Scholarship Fund (FSF). Announced last year, winners Oli Carrillo and Allegra Abrams were selected to work with the retailer’s product and development teams to manufacture and...

Feb 11, 2022

Business

Pacsun unveils first NFT series

In a continuation of its youth-centred strategy, Pacsun has revealed its further exploration of the metaverse with the launch of a non-fungible token (NFT) series, Pac Mall Rats. The initial release will include three rat NFTs, each representing the brand’s retail locations in Los Angeles. Over time, it plans to launch a further 300 unique Pac...

Feb 1, 2022

Fashion

Pacsun to release first NFT

Retailer Pacsun has announced the upcoming release of its first NFT. Jumping on the digital trend that seems to have infected the fashion world en masse, Pacsun’s NFT will be an exclusive animation of its original logo. The bid has started at 0.1087 ETH, or 515.35 dollars. Celebrating 40 years of Pacsun, the brand will donate 100 percent of the...

Dec 1, 2021

Video

Video: Pacsun holiday collection

In this video, Pacsun has released its holiday collection. Watch the video below. Video: Pacsun via YouTube Photo credit: Image: Pacsun via Youtube

Dec 1, 2021

Retail

Pacsun opens first Pacsun Kids store

Pacsun has opened its first Pacsun Kids store at the Mall of America. Connected directly to the Pacsun adult store, the 1,435 square foot location opened on November 4. The retailer’s newest category has also been designed without gender, and for ages 4 to 14. To celebrate the opening, the brand launched two digital initiatives. One was a...

Nov 8, 2021

Business

Pacsun launches denim recycling initiative

Pacsun has announced a collaboration with Cotton Incorporated’s Blue Jeans Go Green Denim Recycling Program. Pacsun’s ‘Pacdenim For A Better Tomorrow’ initiative will introduce co-branded denim recycling bins in five different Pacsun locations, including at its Los Angeles flagship store. Customers who drop off their used denim items receive 10...

Oct 8, 2021

Business

Pacsun to begin accepting cryptocurrency

Multibrand retailer Pacsun has announced it will now be accepting bitcoin and other cryptocurrencies through blockchain payment provider BitPay, becoming one of the first major retailers to implement the technology into its space. Its decision is based on a report by GoBankingRates, that suggested the payment method is a major trend among the...

Oct 7, 2021

Fashion

Pacsun releases A$AP Worldwide collection

Pacsun has released the second drop of its highly anticipated collection with guest artistic director A$AP Rocky. The second drop features two styles, the classic slip-on, and the classic slip-on mule. The collaboration first launched under Rock’s A$AP Worldwide, and the release is again with shoe and retail manufacturer Vans. “Vans slip on’s...

Sep 16, 2021

Fashion

Pacsun unveils gender-neutral, sustainable line, Colour Range

Multibrand retailer Pacsun has revealed it’s new line Colour Range, centred around sustainable and gender-free clothing pieces for both adults and kids, as the retailer’s first fully dedicated genderless brand. Items in the collection include t-shirts, sweatpants, cargo pants and slim-fit trousers, making up a range of cotton-based staples in...

Sep 10, 2021