Peloton news and archive

Lululemon and Peloton establish multi-year deal

Lululemon has announced a new five-year strategic global partnership with American exercise and equipment company Peloton, which will become the exclusive digital fitness content provider for the athleisure brand. Across the duo’s markets, namely in the US, Canada, the UK, Germany and Australia, the companies are looking to expand brand...

Business

Peloton sues Lululemon

Bloomberg has reported that Peloton Interactive Inc. has sued Lululemon Athletica Inc. in a preemptive move to protect their new athletic-wear line from a trademark by Lululemon, their former co-branding partner. In a November 11 cease-and-desist letter, Lululemon claimed five Peloton products infringed on their apparel design patents. Peloton...

Fashion

Adidas, Ivy Park and Peloton launch first collaboration

Adidas, Ivy Park and Peloton have launched their first capsule collection together. Featuring apparel and footwear, this announcement follows the collaboration between Beyonce - founder of Ivy Park - and Peloton in 2020. According to Adidas, the collaboration is a celebration of “the joining of music, sport and fashion” and “purposefully crafted...

Fashion

Peloton launches private label apparel line

Fitness platform Peloton has launched its own activewear private label line, Peloton Apparel featuring pieces that have been wear-tested by its members and inspired by its instructors. The debut Peloton Apparel collection features pieces designed to be “high-performing, body-inclusive and style-forward,” explains the fitness brand, which is “...

Fashion

Adidas and Peloton launch apparel collection

Sporting giant Adidas and fitness stationary bike Peloton have announced an international partnership and apparel collaboration for spring. Adidas x Peloton SS21 collection is a line of performance wear and lifestyle pieces made in collaboration with Peloton instructors Ally Love, Robin Arzón, and Cody Rigsby which marks Peloton’s first-ever...

Business

Adidas announces Peloton partnership

German sporting giant Adidas has announced a new partnership with fitness stationary bike Peloton. The indoor exercise bike with online streaming classes has become increasingly popular since the beginning of the Covid-19 pandemic. Peloton stated it has 4.4 million-plus active users as of January 2021, with revenue exceeding one billion dollars....

Fashion

Peloton launches apparel capsule for Mother's Day

Peloton is diving into the world of apparel. The fitness company, known for its exercise bike and virtual workout memberships, is launching an apparel capsule collection for Mother's Day. The 13-piece collection will include athletic wear, pajamas and accessories marketed as gifts for moms. These items include a branded pajama set, a robe, a...

Retail

Peloton launches online boutique

Everyone’s favorite NYC based exercise company will now be known for just more than inspiring people to get in shape. The fitness focused company launched an online clothing boutique last week with the url boutique.pelotoncycle.com. The site already seems to have an excellent selection of fitness apparel offerings. Some of the brands carried...