• Home
  • Tags
  • plus size

plus size news and archive

Retail

Rue21 to expand plus size offering in 61 stores

Rue21 is set to expand its plus size offering into 61 additional stores during the first quarter of 2020, bringing the total number of stores with plus size products to 318, the fast fashion retailer informed in a press release. Rue21 currently operates 690 stores across the United States. “Our customers have told us they want Rue21 to have...

Feb 12, 2020

Business

Redefining Plus Size - Dressing the ‘Average’ Woman in Europe

The average woman in the UK is plus size (UK 16/EU 44), but she is woefully underserved. Forecast to account for 22 percent of the UK clothing market in 2022, the plus-size market is growing at a significantly faster rate than the rest of the fashion market. It is forecast to grow at a pace of 5-6 percent per annum between 2017- 2022, compared...

Jan 14, 2020

Fashion

The evolution of plus-size as it joins mainstream fashion

Women are becoming ever-more confident with the size and shape of their bodies. With the growing trends of inclusivity and body positivity, the plus-size market isn’t only one of the fastest-growing segments for online retailers like Zalando, it is also evolving. An increasing number of conventional fashion companies such as Bestseller have...

Nov 13, 2019

Business

How the Menswear plus size market is gaining momentum

Asos and Boohoo were two of the first fashion-forward mass-market online retailers to invest in the men’s plus size market in 2016 and 2017, respectively. EDITED analyzes how their offerings have changed over the last year and how this compares to brands that solely offer larger sizing. Four Highlights Seen Across Asos and Boohoo 1. Retailers...

Oct 1, 2019

Business

Why plus size means big business

Why plus size means big business The plus size market presents a huge growth opportunity for apparel brands and retailers alike, but despite the overwhelming evidence – there is no shortage of data, obesity statistics, surveys and financial metrics that identify and quantify the business potential in the plus size arena – brands in the UK and...

Sep 30, 2019

Fashion

Former fashion editor launches plus-size clothing line Henning

Lauren Chan, the former fashion features editor ofGlamour, has launched a plus-size clothing line Henning to fill the void she saw during her career. According to the brand’s website, the brand was created to bring high-quality, “fashion-forward essentials for women size 12 and up.” View this post on Instagram Henning is currently in stock in...

Sep 4, 2019

Retail

American Eagle to offer size-inclusive denim for Fall 2019

American Eagle is adding denim to its range of size-inclusive options. According to Glamour, the brand — which is geared primarily toward the Gen-Z age group — will expand its women’s denim size range to be 00 to 24, as opposed to the original 00 to 20 beginning Fall 2019. Additionally, the brand will also be offering a range of men’s jeans for...

Jul 18, 2019

Fashion

What women's plus activewear looks like today

With Nike hitting the headlines for its plus-size mannequin, we take a closer look at which activewear brands are celebrating size inclusivity and investing in plus-size ranges, as well as key brands to keep an eye on in the market. The Body Positive Revolution With traditional beauty ideals increasingly challenged, a new era of body positivity...

Jul 3, 2019

Fashion

Dolce & Gabbana becomes the first luxury fashion house to extend sizes

Dolce & Gabbana is the first luxury fashion house to extend its size range to 20 (22 in the UK and 54 in Europe) -- an inclusive move on the part of the brand which has been recentlyaccused of racismbecause of an advertising campaign aimed at the Chinese audience. In a statement sent to British newspaper The Telegraph, designers Domenico Dolce...

Jun 18, 2019

Fashion

Jason Wu and Eloquii to release second collaboration

Eloquii, the retailer for women sizes 14 and up, had announced a second collection with one of Michelle Obama's favorite designers, Jason Wu, following the Jason Wu x Eloquii Holiday 2018 capsule. The Jason Wu/Eloquii spring 2019 collection marks the second collection in the collaboration partnership and includes 26 pieces spanning dresses,...

Mar 20, 2019

Fashion

Anthropologie launches plus-size category

Anthropologie is launching its first plus-size collection, A Plus by Anthropologie, featuring over 120 styles and extended sizes including 16 W - 26 W. Prices range from 48 US dollars (36 pounds) to 260 US dollars (196 pounds), with items available from today at anthropologie.com and select stores. "This is an exciting starting point for...

Mar 15, 2019

Fashion

Navabi takes on Victoria’s Secret

In what has now become a viral campaign, premium plus size retailer Navabi has tackled lingerie brand Victoria’s Secret. Outraged by its CMO publicly stating that no one is interesting in seeing plus size women wearing lingerie, Navabi put together its tongue-in-cheek answer in a spontaneously produced video clip that reveals Victoria’s secret:...

Dec 7, 2018