Princess Polly news and archive

Princess Polly plots eight more US stores over next year

Fast fashion retailer Princess Polly is accelerating its retail expansion. The a.k.a. Brands-owned label has confirmed eight new store openings throughout the second half of 2026 and into early 2027. New locations due to unveil a store in the latter part of this year include Houston, Texas; Frisco, Texas; Orlando, Florida; and Edina, Minnesota....

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Business

a.k.a. Brands Q3 net sale drop, lowers forecast due to tariff concerns

a.k.a. Brands Holding Corp., a portfolio manager of fashion brands, announced financial results for the third quarter ended September 30, 2025, reporting adjusted EBITDA of 7 million dollars, supported by stronger gross margins and disciplined execution. Despite the positive profitability measure, net sales for the quarter saw a minor decline of...

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Business

A.k.a. Brands refinances to strengthen balance sheet

A.k.a. Brands, the parent company of Princess Polly and Culture Kings, has refinanced its credit facility in a bid to strengthen its balance sheet and enable flexibility when pursuing strategic priorities. Through the amended and restated credit agreement, the group has secured an 85 million dollar term loan and around 35 million dollars in...

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Business

a.k.a. Brands reports Q2 sales growth but net loss widens

a.k.a. Brands Holding Corp. has announced its financial results for the second quarter ended June 30, 2025, revealing an increase in net sales and a fifth consecutive quarter of growth. The company, which operates a portfolio of fashion brands, reported net sales of 160.5 million dollars, a 7.8 percent increase compared to the same period in...

Fashion

Princess Polly becomes B Corp certified

Princess Polly has secured a B Corp certification, recognising the Australian-US fashion label for “its commitment to making a positive difference in its communities and the fashion industry”. After a two-year evaluation process, the company, owned by A.k.a. Brands Holding Corp, has been determined to have met the standards of social and...

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a.k.a. Brands Q1 sales rise 10.1 percent driven by U.S. growth

a.k.a. Brands reported a strong start to the year with net sales increasing by 10.1 percent to 128.7 million dollars in the first quarter of 2025. The growth was primarily driven by a 9.2 percent increase in the number of orders, with significant strength in the U.S. market, where net sales rose by 14.2 percent. The company's active customer...

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Business

Princess Polly parent company a.k.a. Brands records strong Q4 growth

A.k.a. Brands, the owner of a portfolio of fashion brands including Princess Polly, registered a net sales increase of 6.8 percent to 159 million dollars in the fourth quarter of 2024 with net sales in the US up 21.6 percent. The company’s net loss for the quarter narrowed to 9.4 million dollars, or 88 cents per share. For the fiscal year 2024,...

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Business

Asos becomes European wholesale partner to Princess Polly

British e-commerce platform Asos has become the European wholesale partner to Australian fast fashion brand Princess Polly. The partnership will see 77 of the label’s clothing options launch via Asos, including its evening dresses, casual wear and outerwear lines, as well as some of the brand’s hallmark products. In a release, Asos brands...

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Business|People

A.k.a. Brands names Ciaran Long as chief executive officer

A.k.a. Brands Holding Corp., which includes brands targeting Gen Z and millennial audiences, such as Princess Polly, Culture Kings, Mnml and Petal & Pup, has appointed Ciaran Long as chief executive officer, effective immediately. Long, who has more than 25 years of financial leadership, strategic development and management experience, has held...

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Business

19.5 percent growth in the US drives a.k.a. Brands Q3 results

Net sales at a.k.a. Brands increased 6.4 percent to 149.9 million dollars in the third quarter and were up 5.2 percent on a constant currency basis. In the US, net sales increased 19.5 percent. Net loss for the quarter reduced to 5.4 million dollars or 51 cents per share, while adjusted EBITDA rose to 8.2 million dollars. “I’m proud that we...

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Retail

Princess Polly confirms debut store in New York City

Australian fashion brand Princess Polly has announced it is expanding to the East Coast of the US with its debut brick-and-mortar location in Manhattan, New York City. The Gen Z-loved brand, owned by a.k.a. Brands Holding Corp., has secured an 8,000-square-foot location at 514 Broadway in New York City’s SoHo neighbourhood, which will open in...

Retail

Princess Polly to open five new US stores amid expansion

Australian brand Princess Polly is planning to continue expanding its presence in the US with the opening of five news stores in the latter half of the current year. The a.k.a. Brands-owned retailer has said it is looking to open additional stores on the West Coast in Scottsdale, Arizona; Santa Clara, California; San Diego, California; and...