a.k.a. Brands reported a strong start to the year with net sales increasing by 10.1 percent to 128.7 million dollars in the first quarter of 2025. The growth was primarily driven by a 9.2 percent increase in the number of orders, with significant strength in the U.S. market, where net sales rose by 14.2 percent. The company's active customer...
May 14, 2025
A.k.a. Brands, the owner of a portfolio of fashion brands including Princess Polly, registered a net sales increase of 6.8 percent to 159 million dollars in the fourth quarter of 2024 with net sales in the US up 21.6 percent. The company’s net loss for the quarter narrowed to 9.4 million dollars, or 88 cents per share. For the fiscal year 2024,...
Mar 7, 2025
British e-commerce platform Asos has become the European wholesale partner to Australian fast fashion brand Princess Polly. The partnership will see 77 of the label’s clothing options launch via Asos, including its evening dresses, casual wear and outerwear lines, as well as some of the brand’s hallmark products. In a release, Asos brands...
Feb 6, 2025
A.k.a. Brands Holding Corp., which includes brands targeting Gen Z and millennial audiences, such as Princess Polly, Culture Kings, Mnml and Petal & Pup, has appointed Ciaran Long as chief executive officer, effective immediately. Long, who has more than 25 years of financial leadership, strategic development and management experience, has held...
Jan 13, 2025
Net sales at a.k.a. Brands increased 6.4 percent to 149.9 million dollars in the third quarter and were up 5.2 percent on a constant currency basis. In the US, net sales increased 19.5 percent. Net loss for the quarter reduced to 5.4 million dollars or 51 cents per share, while adjusted EBITDA rose to 8.2 million dollars. “I’m proud that we...
Nov 8, 2024
Australian fashion brand Princess Polly has announced it is expanding to the East Coast of the US with its debut brick-and-mortar location in Manhattan, New York City. The Gen Z-loved brand, owned by a.k.a. Brands Holding Corp., has secured an 8,000-square-foot location at 514 Broadway in New York City’s SoHo neighbourhood, which will open in...
Nov 4, 2024
Australian brand Princess Polly is planning to continue expanding its presence in the US with the opening of five news stores in the latter half of the current year. The a.k.a. Brands-owned retailer has said it is looking to open additional stores on the West Coast in Scottsdale, Arizona; Santa Clara, California; San Diego, California; and...
Aug 8, 2024
Net sales at A.k.a. Brands increased 9.5 percent or 10.1 percent constant currency basis to 148.9 million dollars in the second quarter. In the US, net sales increased 19.3 percent. Net loss for the quarter narrowed to 2.3 million dollars or 22 cents per share, while adjusted EBITDA increased to 8 million dollars. “Our second quarter results...
Australian-born fashion brand Princess Polly is teaming up with AI platform True Fit, which decodes size and fit for consumers and fashion retailers, to offer AI-powered size and fit recommendations to shoppers across its collections. Princess Polly offers on-trend fashion for shoppers in the UK, the US, and its home country of Australia, and...
Mar 11, 2024
A.k.a. Brands, the parent company of labels like Princess Polly, Culture Kings and Petal & Pup, has issued its financial results for the fiscal year ending December 31, 2023, as well as for the fourth quarter of the period. For the year as a whole, the group saw sales drop by 10.7 percent to 546.3 million dollars, compared to 611.7 million...
Mar 8, 2024
Australian-born online fashion brand Princess Polly, part of A.k.a. Brands, has opened its first US store at Westfield Century City in Los Angeles, California. The 3,370-square-foot store marks a major milestone in the brand’s global retail expansion and features more than 200 Princess Polly styles. The store’s concept has been designed to offer...
Sep 12, 2023
San Francisco-based fashion group a.k.a. Brands swung to a loss in the fourth quarter as its sales dropped 18.3 percent. The group, whose portfolio includes Princess Polly, Mnml, Petal & Pup, Rebdolls, and Culture Kings, made net sales of 149.1 million dollars in the three months to December 31, down from 182.4 million dollars in the same period...
Mar 10, 2023