Proenza Schouler designers Jack McCollough and Lazaro Hernandez returned to an in-person fashion show during New York Fashion Week with a catwalk event set against the backdrop of the Hudson River at the new waterfront hotspot, Little Island. The spring/summer 2022 show, in the new park’s amphitheatre, faced the water and was perfectly timed for...
Sep 10, 2021
Next-gen retail services platform, FlagshipRTL, has opened its newest pop-up for women’s ready-to-wear brand, Proenza Schouler, in East Hampton, New York. FlagshipRTL partnered with the luxury fashion label to mastermind store location and lease negotiations, as well as on the store’s construction and comprehensive, hyper-local marketing...
Jun 30, 2021
Proenza Schouler has opened its first pop-up store in Greenwich, Connecticut as part of the brand’s long-term strategy to connect directly with customers at a local level. The pop-up, open until September 2021 is in partnership with FlagshipRTL, a retail service platform that enables luxury brands to scale their physical retail presence on...
Mar 22, 2021
In this video, New York-based womenswear and accessories brand Proenza Schouler has presented its FW21 collection at New York Fashion Week (NYFW).Watch the video below. Do you want to see more FW21 clothing collections? Click here to view theFashionUnited Marketplace. Video: Fashion Feed via YouTube Photo credit: Proenza Schouler, Facebook
Feb 23, 2021
Luxury online retailer The Outnet has launched an exclusive capsule collection with New York-based womenswear brand Proenza Schouler. The Outnet said the collection includes 27 styles highlighting Proenza Schouler signature fabrics and prints taken from the archive of previous collections but featured in never-before-seen combinations. The...
US Vice President Kamala Harris's stepdaughter Ella Emhoff made her catwalk debut in a video released Thursday, a month after her outfit at the presidential inauguration went viral. The 21-year-old Emhoff walked the runway for the Proenza Schouler label as part of New York Fashion Week. The parade was filmed a few weeks ago, with the coronavirus...
Feb 19, 2021
Well known for its creative collaborations, Birkenstock has announced its latest partnership. The German footwear brand is teaming up with New York-based luxury brand Proenza Schouler for a spring sandal collection. Featuring Proenza Schouler's takes on Birkenstock's recognized Arizona and Milano silhouettes, the six-piece, co-ed collection...
Mar 10, 2020
Historic American retailer Fred Segal is launching the first-ever space dedicated to the Proenza Schouler White Label (also known as PSWL), a line from the Proenza Schouler dedicated to creating elevated basics. The pop-up will be active at Fred Segal’s flagship location on Sunset Boulevard through Mar. 31, 2020. According to an announcement...
Dec 11, 2019
Birkenstock continues to delight its cult following with its fashion collaborations. In the past, the German comfort footwear brand has partnered with a wide range of designers like Rick Owens and Opening Ceremony to integrate signature design DNAs with its own. Now, Birkenstock has just announced a new collaboration with New York fashion brand...
Sep 6, 2019
In a major shakeup, Proenza Schouler founders Jack McCollough and Lazaro Hernandez have bought their company back from Castanea Partners with the help of an unidentified group of investors. Buying back their company also means that CEO Judd Crane and CFO John Paolicelli are out, and Kay Hong, known for turning companies around, will be taking...
Nov 12, 2018
The women's wear and accessories brand Proenza Schouler is highlighting the issue of gun violence with its latest campaign. The label has unveiled an exclusive t-shirt design in which proceeds will go towards for organization Everytown for Gun Safety. The piece features graphic encouraging voters to select candidates that serve to reform...
Oct 22, 2018
American womenswear and accessories label Proenza Schouler has launched a capsule collection inspired by the 1970’s rock band Grateful Dead. Thanks to a licensing agreement with the Warner Music Group, the brand was able to use Grateful Dead’s iconic logo in knitted sweaters, handbags, wallets and card holders. “The Fall 2018 Collection drew...
Aug 6, 2018
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