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Pronovias launches bridal ‘Second Life’ initiative

Luxury bridal brand Pronovias is asking its brides to wear their wedding gowns again and again with its ‘Second Life’ initiative, which will give bridal dresses a new look with its free new alteration service. The wedding industry has long been criticised for not switching to more sustainable methods and Pronovias is looking to bring about...

Jan 13, 2022