Reformation news and archive

Inside Reformation's first French boutique

Californian brand Reformation is set to open its first location in France and continental Europe on November 6. Once again, the brand has chosen the Marais district in Paris. This is one of the most popular areas for foreign brands launching in the country. The store's design features Murano glass light fixtures and mirrors; hand-knotted rugs;...

Fashion

Reformation launches debut 100 percent recycled sweater collection

LA-based women’s wear brand Reformation has launched its first-ever, 100 percent recycled sweater collection. Consisting of 95 percent recycled cashmere, with 5 percent recycled wool, all garments in the collection do not feature any new or virgin materials, according to Reformation. Styles in the collection include an oversized recycled...

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Fashion |In Pictures

Reformation launches holiday collection with Shrimps

American womenswear brand Reformation has launched a collaborative collection with London-based fashion label Shrimps for the holidays. The limited-edition collection of novelty knits has been inspired by seasonal gatherings and playing weird card games with the family to capture the “cozy revelry of the holiday season through the classic charm...

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Business

Reformation partners with Ambercycle to feature cycora in its latest collection

Los Angeles-based sustainable fashion brand Reformation has partnered with material science innovator Ambercycle to introduce a collection featuring cycora, Ambercycle’s regenerated polyester. Marking the start of an ongoing collaboration, the partnership aligns with Reformation’s broader goal of becoming circular by 2030. "To us that means...

Fashion |In Pictures

Reformation launches jewellery with Clare Waight Keller

American sustainable fashion brand Reformation has launched its first jewellery collection created with former Chloé and Givenchy creative director Clare Waight Keller. The limit-edition vintage-inspired capsule jewellery collection draws inspiration from the roaring 20s and features earrings, bracelets, and necklaces all made with certified...

Fashion |In Pictures

Reformation unveils collaboration with Kacey Musgraves

American sustainable womenswear brand Reformation has unveiled a collection designed in partnership with Grammy-award-winning singer-songwriter Kacey Musgraves. The 17-style Kacey Musgraves x Reformation collaboration has been designed to share the singer’s desire for “slowing down,” with a collection that is less brat summer and more English...

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Business

Reformation partners with Element Logic to enhance warehouse distribution

Los Angeles based womenswear brand Reformation has partnered with Element Logic to enhance its warehouse capabilities, in line with its commitments to become climate positive by 2025 and circular by 2030. Element Logic, a provider of material handling systems and innovative automation solutions is set to support Reformation’s growth and help the...

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Business

Ellen MacArthur Foundation and leading brands start The Fashion ReModel to pursue a circular approach

How to make money in fashion without making new clothes? That is ultimately the question that needs to be solved by the industry in view of the current take-make-waste models that churn out 100 billion (!) pieces of new clothing each year only to be discarded after a few wears. The Ellen MacArthur Foundation has announced a new initiative called...

Fashion |In Pictures

Reformation launches eyewear with Jimmy Fairly

American womenswear brand Reformation has unveiled a capsule collection of sunglasses with French eyewear brand Jimmy Fairly. The limited-edition collection marks Reformation’s first foray into eyewear and features sunglasses that encapsulate the brand’s signature, vintage-inspired designs. The collaboration, launching on May 15, includes five...

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Retail

Reformation opens new NYC flagship

American womenswear brand Reformation has recently opened a new flagship store in New York City’s Soho neighbourhood. Located at 62 Greene Street in a historic building, the new 2,612-square-foot store features several digital elements that fuse the traditional live store experience with technology. Designed in partnership with Festen...

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Business

Ganni, Reformation, and Patagonia join Rubi pilot to decarbonise fashion

California start-up Rubi, which is pioneering carbon-negative cellulosic textiles, has secured an additional 8.7 million US dollars in funding and announced it has signed up fashion brands Ganni, Reformation, H&M, Patagonia and rental platform Nuuly to its initial strategic pilot project. The latest round of funding was led by Talis Capital,...

Retail

Reformation to open Covent Garden store

Womenswear retailer Reformation is to open its new London flagship store in Covent Garden at 27 King Street on June 10. The 4,359 square foot space in Covent Garden will mark Reformation’s largest store in the UK, following the success of its first London store in Notting Hill in August 2019 and Shoreditch in December 2021. The UK flagship is...