Reformation news and archive

Reformation opens new NYC flagship

American womenswear brand Reformation has recently opened a new flagship store in New York City’s Soho neighbourhood. Located at 62 Greene Street in a historic building, the new 2,612-square-foot store features several digital elements that fuse the traditional live store experience with technology. Designed in partnership with Festen...

BusinessFeatured

Ganni, Reformation, and Patagonia join Rubi pilot to decarbonise fashion

California start-up Rubi, which is pioneering carbon-negative cellulosic textiles, has secured an additional 8.7 million US dollars in funding and announced it has signed up fashion brands Ganni, Reformation, H&M, Patagonia and rental platform Nuuly to its initial strategic pilot project. The latest round of funding was led by Talis Capital,...

Retail

Reformation to open Covent Garden store

Womenswear retailer Reformation is to open its new London flagship store in Covent Garden at 27 King Street on June 10. The 4,359 square foot space in Covent Garden will mark Reformation’s largest store in the UK, following the success of its first London store in Notting Hill in August 2019 and Shoreditch in December 2021. The UK flagship is...

Fashion

Tencel partners with over 40 brands to combat carbon emissions

Sustainable textile brand Tencel has partnered with over 40 brands, influencers at NGOs for its #MakeItFeelRight movement in order to combat carbon emissions. Having already generated more than 7,500 pledges, the aim of the movement is to contribute to the global reforestation effort in order to help save the planet. Each pledge results in a...

Retail

Aventura Mall announces six new retailers

Miami shopping destination Aventura Mall has announced the opening of six new retailers. The retailers include Reformation, Ralph Lauren, Azulu and Blue Nile. Anne Fontaine and Unode50 are returning, and brands such as Anine Bing, Hive and Colony and Aritzia are set to be opening soon. Featuring over 300 stores on its premises, the shopping...

Retail

Reformation to open flagship store in Covent Garden

Sustainable fashion brand Reformation is opening a new London flagship store in Covent Garden after signing a deal with Capital and Counties Properties PLC (Capco). The move will mark the brand’s second London store, with 27 King Street in Covent Garden joining its Notting Hill store that opened in August 2019. William Oliver, head of retail and...

Fashion

Reformation launches sustainable activewear collection

Los Angeles-based sustainable ready-to-wear apparel brand Reformation has launched its first activewear collection titled Ref Active. The collection includes crop tops and sports bras in flirty silhouettes and bike shorts and bodysuits in colors ranging from pastel hues to neutral tones. Two unique fabrications are used throughout the...

People

Reformation founder responds to accusations of racism

Yael Aflalo, founder of popular sustainable womenswear label Reformation, has apologized after comments accusing her of racism appeared on social media. "Part of sustainability is treating people equally. I realize that I have failed you in that regard - especially the Black community," the brand founder wrote in a post shared to Reformation's...

Fashion

Reformation partners with City of Los Angeles to create protective gear amidst coronavirus

Sustainable fashion brand Reformation has teamed up with the city of Los Angeles—its home base, to create—and its mayor, Eric Garcetti, to create LA Protects. The new initiative was created to organize local manufacturers—outside of those already in the protective gear supply chain—to band together and produce protective masks. In an...

Fashion

Reformation launches sustainable sneakers with New Balance

After launching two successful seasons of shoes—a new category for the brand as of last May that includes flats, boots, sandals, and heels—Reformation is expanding its footwear to sneakers. Teaming up with New Balance to create its own version of the footwear brand’s classic styles, including the 574 and X 90 sneakers with environmentally...

Fashion

Reformation teams up with New Balance for its first sneaker collection

Sustainable fashion brand Reformation has joined forces with athletic brand New Balance to launch a line of sustainable sneakers, marking Reformation’s first entry into the sneaker category and New Balance’s first sustainably-led collaboration. Three New Balance styles have been reinvented for the collection, using eco-friendly materials such as...

Retail

Reformation launches international online store

Los Angeles-based sustainable fashion brand Reformation is going global. The brand, which has become known for its conscious, made-in-Los Angeles clothing has partnered with Global-e, a company that provides international e-commerce services to various retailers around the world, to open up its brand to international consumers. Launching on...