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Business |Interview Featured

Replay CEO: ‘Genuineness and authenticity are currently the greatest luxury’

Vintage is all the rage among Generation Z - especially those active on the video platform TikTok - who have recently discovered and reinterpreted numerous fashion trends from the past. The Italian denim brand Replay is capitalising on this phenomenon and reissuing a denim classic from the 90s: the '9zero1'. The relaunch, combined with a...